2018
DOI: 10.1080/15228916.2018.1480247
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Customer Evaluation of Supply Systems: The Case of Ethiopian Seed Supply Systems

Abstract: This study explores the performance of Ethiopian seed systems from a customer's perspective. The study builds on the view that seed supply systems perform marketing functions such as developing new varieties of seed, multiplying the right quantity and quality, and distributing to the right places, at the right time, for an acceptable price. Hence, supply systems create value and satisfy customers. This study's contribution is twofold. First, customer satisfaction theory is applied to complex chains (i.e. seed … Show more

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Cited by 6 publications
(10 citation statements)
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References 63 publications
(82 reference statements)
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“…Furthermore, the seed quality is one of the problem raised from extension and farmers side for especially for maize crop. Theoretically, seed quality is determined not only by the seed genotype and physical characteristics, such as size, shape, appearance, and moisture content but also by farmer customers' expectations about and experience with the genotype and the characteristics (Almekinders et al, 2019;Shimelis et al, 2018). While, means of the input distribution in the study area is mostly cash-based.…”
Section: Main Reason For Not Using Improved Crop Seedmentioning
confidence: 99%
“…Furthermore, the seed quality is one of the problem raised from extension and farmers side for especially for maize crop. Theoretically, seed quality is determined not only by the seed genotype and physical characteristics, such as size, shape, appearance, and moisture content but also by farmer customers' expectations about and experience with the genotype and the characteristics (Almekinders et al, 2019;Shimelis et al, 2018). While, means of the input distribution in the study area is mostly cash-based.…”
Section: Main Reason For Not Using Improved Crop Seedmentioning
confidence: 99%
“…Baker and Crompton [1] regarded tourist satisfaction as the emotional state after touring. Since tourist satisfaction is divided into two categories: Transaction satisfaction is based on the post-purchase evaluation and accumulated satisfaction that is based on an overall evaluation use tourist experiences over time [2]. To determine the level of tourist satisfaction with a specific holiday destination, previous researchers have used various instruments that generate gap scores based on the difference between the expectation and perception of the delivery of particular services associated with that destination [35,2,41).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Farmers in Ethiopia see themselves confronted with an ambivalent and complex task of selecting their seed. This is reflected in different perceptions of seed supply chains (Bogale et al, 2018). Bogale et al (2018) studied customer evaluations of Ethiopian seed supply chains for maize and teff.…”
Section: Research Contextmentioning
confidence: 99%
“…This is reflected in different perceptions of seed supply chains (Bogale et al, 2018). Bogale et al (2018) studied customer evaluations of Ethiopian seed supply chains for maize and teff. They identified "prototypical" supply chains for maize: (1) Multinational seed companies (MNCs), ( 2) the national level Ethiopia seed enterprise (ESE), (3) Regional seed enterprises (RSEs), (4) Domestic private seed producers (DPPs), and ( 5) the informal seed systems (ISSs).…”
Section: Research Contextmentioning
confidence: 99%
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