Customer Experience and Sales Promotion towards Repurchase Intention: An insight into Jakarta’s highly Competitive Minimarkets

Yulida, Fini; Rana, Junaid Ali Saeed; Mandagie, Wenny Candra; Linggadjaya, Restiana Ie Tjoe

doi:10.52238/ideb.v4i1.108

Cited by 2 publications

(3 citation statements)

References 15 publications

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“…The satisfaction consumers experience with a product or service determines their intention to repurchase or recommend it to others. Therefore, it is crucial for companies not only to meet but also surpass consumer expectations to cultivate strong consumer loyalty and enhance the chances of repeat business (Yulida et al, 2023). Likewise, when consumers develop trust in an e-commerce website and have a positive experience, they are more inclined to revisit and make repeated purchases.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…At the same time, trust is a consumer's confidence in an online seller or store based on previous experiences or the seller's reputation. This trust can translate into consumer loyalty, repurchase intention (Yulida et al, 2023), and recommendations for positive word-of-mouth (Sahira et al, 2023). Therefore, internet businesses and e-commerce applications must prioritize trust to build a successful and long-lasting business.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…The cognitive background relates to a consumer's beliefs and attitudes toward a brand, while the affective background refers to a consumer's emotional attachment to a particular brand. Loyalty describes a consumer's intention to remain faithful to a brand, while the action loyalty background pertains to the actual behaviors exhibited by a loyal consumer, such as repeat purchases (Yulida et al, 2023). Together, these frameworks illustrate the complex nature of brand loyalty and emphasize the importance of building trust and meeting consumer expectations to elicit loyalty from consumers.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

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The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?

Kurniadi,

Ali Saeed Rana

2023

Innovative Marketing

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The study aims to explore how consumer satisfaction influences consumer trust and, ultimately, builds strong consumer loyalty in the dynamic world of Indonesian e-commerce. The relevance of this study is determined by how e-commerce businesses can improve customer loyalty by enhancing consumer trust and satisfaction. The study used a quantitative research design and surveyed 230 consumers from Jakarta, Indonesia. The data analysis involved utilizing validation and descriptive statistics in MS Excel and inferential statistics through SmartPLS to draw meaningful conclusions. The results showed a positive, significant, and direct relationship between consumer satisfaction and consumer loyalty. The R2 for consumer loyalty indicates that consumer satisfaction and consumer trust explain 56.6% of the variances in consumer loyalty, whereas consumer satisfaction explains 37.4% of the variances in consumer trust. Furthermore, the findings showed that this relationship is strengthened when consumer trust is included as a mediator, demonstrating a complementary partial mediation indicating that trust enhances consumer loyalty. Thus, the study concludes that consumers are more likely to feel loyal to e-commerce websites when their satisfaction is combined with trust. It provides considerable insights into the determinants of consumer loyalty and emphasizes the importance of establishing trust in e-commerce websites as a critical strategy to enhance customer loyalty. This paper also contributes to the broader literature on consumer behavior and loyalty in the context of digital business, providing new insights and perspectives that can help shape future research in this area.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Literature Review and Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?

Kurniadi,

Ali Saeed Rana

2023

Innovative Marketing

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Consumers’ Perception of Biopolymer Films for Active Packaging: From Aesthetic Appeal to Nutritional Value and Experiential Consumption

Dabija,

Pocol,

Mititean

et al. 2024

Journal of Food Quality

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The need to use innovative packaging (active or intelligent) that extends food shelf‐life and promotes sustainable production and consumption systems has become a global priority. In this context, the current research explores the consumer’s buying experience regarding food actively packed with biopolymer films. The research used a questionnaire targeting potential customers for food packed with a protein‐based active film. A conceptual model was created to investigate the dependency relations between the following concepts: “superior functional packaging,” “affordable packaging,” “aesthetic packaging,” “nutritional value,” ,”spoilage prevention packaging,” “buying experience for food packed with biopolymer films,” “experiential consumption” and “informative health packaging.” The research demonstrates that affordable pricing, appealing aesthetics, functional attributes and shelf‐life extension are significant elements of biopolymer films for active packaging. It validates that these incentives significantly enhance consumer awareness, shaping their experience, preference and proactive search for products packed with such materials in stores. Using biopolymer films for active packaging of foods will have social, environmental and economic benefits, both for producers and consumers.

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Customer Experience and Sales Promotion towards Repurchase Intention: An insight into Jakarta’s highly Competitive Minimarkets

Cited by 2 publications

References 15 publications

The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?

The power of trust: How does consumer trust impact satisfaction and loyalty in Indonesian digital business?

Consumers’ Perception of Biopolymer Films for Active Packaging: From Aesthetic Appeal to Nutritional Value and Experiential Consumption

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