Customer participation and new product development outcomes: The moderating role of product innovativeness

Lin, Ming-Ji James; Tu, Yu-Cheng; Chen, Der-Chao; Huang, Chin-Hua

doi:10.1017/jmo.2013.8

Cited by 31 publications

(21 citation statements)

References 92 publications

(214 reference statements)

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“…Therefore, market orientation combined with product innovativeness enables new product development projects to focus on product-market innovativeness to satisfy customer needs and emphasize product design, market research, and advertizing and promotion. When product innovativeness is strategically developed with market orientation, the performance of new product projects is more likely to improve (Atuahene-Gima & Ko, 2001;Lin et al, 2013;. This suggests that product innovativeness may positively moderate the relationship between market orientation and new product performance, as stated below.…”

Section: The Moderating Role Of Product Innovativenessmentioning

confidence: 92%

“…Recent studies suggest that the relationship between market orientation and new product performance described previously may be moderated by product innovativeness (Olson et al, 1995;Hoffman, 2000;Lee & O'Connor, 2003;Lin, Chen, & Huang, 2013), especially in eastern countries (Song & Xie, 2000). Product innovativeness is a key environmental factor that enables new product development projects to understand consumers' desires (Joshi & Sharma, 2004;Matting, Sanden, & Edvardsson, 2004;Griffiths-Hemans & Grover, 2006;Atuahene-Gima & Wei, 2011).…”

Section: The Moderating Role Of Product Innovativenessmentioning

confidence: 99%

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Strategy orientation, product innovativeness, and new product performance

Liu

Chen

2015

Journal of Management & Organization

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This study employs a dynamic capabilities perspective to examine the relationships among strategy orientation, product innovativeness, and new product development performance. This paper proposes that the role of product innovativeness in these relationships differs between the two dimensions of strategy orientation (market orientation and technology orientation) and new product performance. Regression analysis was used to test the hypotheses in a sample of 118 new product development cases. The empirical findings indicate that product innovativeness positively moderates the relationship between market orientation and new product performance, whereas technology orientation affects new product performance through the mediating effects of product innovativeness. Finally, the study provides a discussion on the managerial implications and directions for future research.

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Section: The Moderating Role Of Product Innovativenessmentioning

confidence: 92%

Section: The Moderating Role Of Product Innovativenessmentioning

confidence: 99%

Strategy orientation, product innovativeness, and new product performance

Liu

Chen

2015

Journal of Management & Organization

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“…New product development (NPD) has become a commercial source of competitive advantage in the current dynamic era (Lin, Tu, Chen, & Huang, ). NPD is an important strategy for firms’ survival and development because innovation and the introduction of new products can create new markets and growth possibilities (Lagrosen, ).…”

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confidence: 99%

Consumer Involvement in New Product Development: A Case Study from the Online Virtual Community

Xie

Jia

2016

Psychology and Marketing

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In current dynamic networking era, firms face more pressure, such as increasing market competition, the shortening product development cycle, and consumers' diverse needs. In the social media context, the emergence of online community provides a platform for consumer involvement in firms' new product development (NPD). Accordingly, working with consumers via online community has become increasingly important to the development of new products and the improvement of firms' innovativeness. This paper aims to explore the motivations for consumer involvement in firms' NPD via online community and to examine the relationships between different combinations of motivations and NPD using the method of fuzzy set quality comparative analysis (fsQCA). The motivations for consumer involvement in firms' NPD identified by the grounded theory method are as follows: (1) consumers' needs, (2) compensation, (3) personal interest, (4) an open and flexible online community network, and (5) firms' trustworthiness. In this study, the authors collect data through the MIUI community (the online community network of Xiaomi, a high-tech company). The findings reveal a close link between the NPD performance of firms and the motivations for consumer involvement. The findings also have implications for practitioners concerned with the management of consumer resources.

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“…The principal tasks of knowledge management are often presented as exploration, exploitation and retention [38], [39], [40]. In the context of inbound open innovation, firms mainly involve themselves in different exploration activities across their boundaries to overcome knowledge deficiencies and assist them in accelerating their innovation efforts [1], [3], [19], [41]. To engage more effectively in external knowledge networks, the exploration process often entails firms making some knowledge and resources available to other firms.…”

Section: Inbound Open Innovation and Appropriability Regimesmentioning

confidence: 99%

Openness and Appropriation: Empirical Evidence From Australian Businesses

Huang

Rice

Galvin

et al. 2014

IEEE Trans. Eng. Manage.

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Abstract:The adoption of open innovation creates a dilemma for firms. On the one hand, a commitment to openness facilitates the flow of knowledge between firms, with this flow (generally) unconstrained by royalties and other appropriation mechanisms. However, openness has also led to unintended knowledge spillovers, limiting firms' abilities to protect their core knowledge. This dilemma has created a need to consider the relationship between openness and firms' appropriability regimes. In order to explore this 'paradox of openness', an investigation of the appropriability regimes adopted by Australian firms through an empirical analysis of innovation-related data from 4,322 businesses was undertaken. It was found that the relationship between two indicators of openness (the breadth of external knowledge sources and the scope of implementing open innovation. In order to benefit from openness, firms need to gradually reduce the control on their intellectual property, particularly in terms of their use of informal appropriability regimes, to promote effective knowledge exchanges. However, managers must balance knowledge sharing and knowledge protection. This balance can be maintained by continually evaluating knowledge flows, both inward and outward, by monitoring and adjusting the appropriability regime portfolio and by carefully developing relationships with external partners to ensure a balanced 'give and take' relationship.

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Customer participation and new product development outcomes: The moderating role of product innovativeness

Cited by 31 publications

References 92 publications

Strategy orientation, product innovativeness, and new product performance

Strategy orientation, product innovativeness, and new product performance

Consumer Involvement in New Product Development: A Case Study from the Online Virtual Community

Openness and Appropriation: Empirical Evidence From Australian Businesses

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