Customer Perception in Relationship Between Social-Media and Purchasing Behavior of Fashion Products

Madhura, K.; Panakaje, Dr Niyaz

doi:10.2139/ssrn.4187212

Cited by 3 publications

(6 citation statements)

References 66 publications

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“…This approach is particularly pertinent for studying the impact of VAs, as it enables the analysis of large-scale consumer data in real-time, providing a more nuanced understanding of how consumers engage with these technologies (Hofacker et al, 2016. Additionally, the study by Madhura and Niyaz (2022) sheds light on the role of social media in shaping consumer perceptions and purchasing behaviors. In the context of voice assistants, social media platforms serve as a valuable source of data, offering insights into how consumers perceive and interact with these technologies.…”

Section: Methodology Data Sources: Identifying Relevant Platforms And...mentioning

confidence: 99%

Voice assistants and U.S. consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

2024

Int. j. appl. res. soc. sci.

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This study provides a comprehensive review of the influence of voice-activated technologies, particularly voice assistants, on consumer behavior and brand loyalty in the United States. The primary objective is to understand how these emerging technologies are reshaping shopping habits and the dynamics of brand-consumer interactions. The methodology encompasses a thorough analysis of peer-reviewed academic journals, industry reports, and case studies, supplemented by secondary sources such as market analyses and news articles. Key findings reveal that voice assistants have induced a significant paradigm shift in consumer behavior, characterized by changes in purchasing patterns, decision-making processes, and brand interactions. The convenience and personalized experience offered by these technologies have led to increased impulse buying and brand experimentation. However, this shift is accompanied by challenges in data privacy and security. The study also highlights the rapid evolution of voice-activated consumer engagement, with advancements in AI and machine learning enhancing personalization and efficiency. Strategically, the study recommends that brands and retailers invest in voice search optimization, develop secure data practices, and collaborate with technology developers to create engaging consumer experiences. The study concludes that while voice assistants present substantial opportunities for enhanced consumer engagement, they also pose challenges that require careful navigation, particularly in maintaining consumer trust and ethical standards. Future research directions include exploring the long-term effects of voice-activated shopping on consumer loyalty and the impact of demographic factors on the adoption of voice assistants. Keywords: Voice Assistants, Consumer Behavior, Brand Loyalty, Voice-Activated Technologies.

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Section: Methodology Data Sources: Identifying Relevant Platforms And...mentioning

confidence: 99%

Voice assistants and U.S. consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty

Kikelomo Fadilat Anjorin,

Mustafa Ayobami Raji,

Hameedat Bukola Olodo

2024

Int. j. appl. res. soc. sci.

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“…[8]). Particularly, the usage of social media sites like Facebook and Instagram has been found to have a significant impact on how customers understand and arrive at decisions regarding purchases of fashion goods (Madhura and Panakaje, (2022). [9]).…”

Section: Overview Of Fashion Products Buying From Online In Indiamentioning

confidence: 99%

“…Particularly, the usage of social media sites like Facebook and Instagram has been found to have a significant impact on how customers understand and arrive at decisions regarding purchases of fashion goods (Madhura and Panakaje, (2022). [9]). Additionally, customer traits, including impulsive purchasing propensities, shopping delight propensities, and consumer moods, as well as product qualities, influence online sales of fashion goods (Ata and Sezer, (2021).…”

Section: Overview Of Fashion Products Buying From Online In Indiamentioning

confidence: 99%

Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

K.,

Aithal,

Panakaje

2023

IJMTS

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Purpose: This study examines how social media affects the fashion business, paying particular attention to how it modifies customer choices, attitudes, and perceptions. It looks at user-generated content, influencers, and other aspects of social media dynamics. The ultimate objective is to influence marketing strategies and business practices in the fashion industry and contribute to a greater grasp of the current customer landscape. The study provides insights into the intricate interactions between social media and consumers' purchasing behaviour in the context of fashion items by synthesizing the body of current literature and empirical data. Design/Methodology/Approach: This study is mainly based on secondary data collected from various published works, including Statista reports on Accessories, Footwear, and E-Commerce in India facts and figures: 2023, Digital 2023 India, Wazier Analysis: 2022, ecommerceDB: 2023, ECDB: Fashion Market in India: 2023, and India Retail and Ecommerce Trends Report 2022. The information was also collected from reputed journal articles from different research websites like Google Scholar, ResearchGate, Web of Science, and Taylor & Francis. Findings: The different reports and published work show that social media is an important tool not only for communication but also for businesses. It also found that social media is an inspirational source as well as a place for making online purchases or shopping destinations, emphasizing the static nature of the customer journey. Originality/Value: This study examines consumer purchasing behaviour online and the body of literature to help manufacturers, business owners, and retailers comprehend how social media affects consumer purchasing behaviour and create winning marketing plans that boost revenue and profits. Paper type: Review of Literature

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“…Previous literature (Madhura & Panakaje, 2022) indicates that social media serves various benefits such as acting as a tool that helps people to interact with one another. There are many reasons why it has been so successful in attracting masses that spend a lot of time online (Mason et al, 2021).…”

Section: Ii2 Social Media Marketingmentioning

confidence: 99%

“…In order to gather information, companies must practice effective communication, which ultimately allows them to better understand their target audience and offer them what they are searching for, ultimately providing them with a better customer experience and higher satisfaction. The information gathered about the users is also helpful in increasing customer engagement (Madhura & Panakaje, 2022).…”

Section: Ii2 Social Media Marketingmentioning

confidence: 99%

The Influence of Digital and Social Media Marketing on Consumer Behaviour

Kaur

2023

AIJES

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In today’s digitalized world, where internet and social media undoubtedly have a massive impact on our daily lives (including our buying decisions), it becomes indispensable for any manager or entrepreneur to be well aware about the influence of online marketing (also known as digital marketing) on consumer behaviour, so as to make the most profitable business decisions that are in their best interests. This study is an evaluation of some recently published articles and reports that tell about consumers in digital and social media settings. To write this article, a literature review is conducted and an attempt is made to highlight all the noteworthy ideas. In the end, the paper concludes traditional marketing is at the verge of disappearing as the marketers have found a better and more efficient way to reach the target audience.

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Customer Perception in Relationship Between Social-Media and Purchasing Behavior of Fashion Products

Cited by 3 publications

References 66 publications

Voice assistants and U.S. consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty

Voice assistants and U.S. consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty

Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

The Influence of Digital and Social Media Marketing on Consumer Behaviour

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