Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks

Torres, María del Rocío Martínez; Rodriguez-Piñero, F.; Toral, S. L.

doi:10.1080/09537325.2015.1061121

Cited by 29 publications

(20 citation statements)

References 35 publications

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“…Several researchers have expressed that, when a company is perceived as innovative, this becomes a part of its image [3,105]. Martínez-Torres et al [169] studied open innovation and customers' activity in innovation communities, taking into account user preferences, comments, and votes. Their research found that managerial decisions are more focused on the features associated with brand image.…”

Section: Innovation and Imagementioning

confidence: 99%

CSR and the Supply Chain: Effects on the Results of SMEs

2018

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Currently, companies and SMEs (small and medium enterprises) are looking to be more competitive. To achieve this, they are adopting new business models and strategies that allow them to move towards sustainability. Strategies such as CSR (Corporate social responsibility) and supply chain management have become essential for ensuring a company's permanence and financial consolidation. The literature has stated that theories on stakeholders and sustainability are fundamental pillars for the development and sustained growth of business. The purpose of this article is to examine the effects of CSR and SCMM (supply chain management) on innovation, image and reputation, and, in turn, their influences on profitability in SMEs. An additional purpose is to verify the bidirectional relationship that exists between CSR and SCM in SMEs. This research was based on a sample of 143 companies in the city of Guaymas Sonorain Mexico. For the analysis and validation of the results, we used the ordinal least squares method (OLS) through multiple linear regressions and SEM (Structural Equation Modeling) statistical technique based on the variance, through PLS (Partial Least Squares) (using SmartPLS version 3.2.6 Professional). The findings show that SMEs that develop social and sustainable practices increase their level of innovation, and improve their image, their reputation, and their financial profitability. The results also indicate that CSR and SCM have a strong interdependence. This work contributes mainly to the development of the literature on stakeholders and sustainability.

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Section: Innovation and Imagementioning

confidence: 99%

CSR and the Supply Chain: Effects on the Results of SMEs

2018

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“…The above analysis reveals a vast amount of research emphasizing the importance of consumer involvement (Kujala, ; Martínez‐Torres, Rodriguez‐Piñero, & Toral, ). The literature mentions many reasons why firms choose to involve consumers in their product development (Laage‐Hellman, Lind, & Perna, ), such as to enhance product performance, reduce development costs, and increase the effectiveness of the product development process (Lin et al., ).…”

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confidence: 99%

Consumer Involvement in New Product Development: A Case Study from the Online Virtual Community

Xie

Jia

2016

Psychology and Marketing

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In current dynamic networking era, firms face more pressure, such as increasing market competition, the shortening product development cycle, and consumers' diverse needs. In the social media context, the emergence of online community provides a platform for consumer involvement in firms' new product development (NPD). Accordingly, working with consumers via online community has become increasingly important to the development of new products and the improvement of firms' innovativeness. This paper aims to explore the motivations for consumer involvement in firms' NPD via online community and to examine the relationships between different combinations of motivations and NPD using the method of fuzzy set quality comparative analysis (fsQCA). The motivations for consumer involvement in firms' NPD identified by the grounded theory method are as follows: (1) consumers' needs, (2) compensation, (3) personal interest, (4) an open and flexible online community network, and (5) firms' trustworthiness. In this study, the authors collect data through the MIUI community (the online community network of Xiaomi, a high-tech company). The findings reveal a close link between the NPD performance of firms and the motivations for consumer involvement. The findings also have implications for practitioners concerned with the management of consumer resources.

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“…Identification of main themes and topics has been extensively conducted in asynchronous online discussions to obtain the preferences of users. For instance, topic modelling was applied to obtain the preferences of Starbucks consumers (Martínez-Torres et al, 2015a) and the main topics of discussion in the open innovation community of Dell, called Dell IdeaStorm (Martínez-Torres, 2015). It has also been used to measure the quality of discourse by identifying the main themes and their magnitude in online discussions (Kovanović et al, 2015).…”

Section: Methodological Approaches To the Analysis Of Discoursementioning

confidence: 99%

“…The collection of data can be automated using a computer programme accessing the source code in HTML. While browsing the website, the computer programme can discriminate the meaningful information and store the relevant variables for the study (Martínez-Torres et al, 2015a).…”

Section: Data Setmentioning

confidence: 99%

Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective

Teso

Olmedilla

Torres

et al. 2018

Technological Forecasting and Social Change

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Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective http://researchonline.ljmu.ac.uk/id/eprint/8002/ Article LJMU has developed LJMU Research Online for users to access the research output of the University more effectively. Teso, E, Olmedilla, M, Martínez Torres, R and Toral, S (2018) Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective. Technological Forecasting and Social Change. Abstract:The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared to face-to-face interactions. The intended gender-free equality of Internet has been challenged by numerous studies, and significant differences have been found in online communications. This paper proposes the application of text mining techniques to online gender discourse through the analysis of shared reviews in electronic word-of-mouth communities (eWOM), which is a form of user-generated content. More specifically, linguistic issues, sentiment analysis and 2

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Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks

Cited by 29 publications

References 35 publications

CSR and the Supply Chain: Effects on the Results of SMEs

CSR and the Supply Chain: Effects on the Results of SMEs

Consumer Involvement in New Product Development: A Case Study from the Online Virtual Community

Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective

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