Customer relationship management and the impact of e-coupons on B2C retail markets

Smith, Alan D.; Shock, James R.; Beaves, Robert G.

doi:10.1504/ijbis.2019.10018675

Cited by 3 publications

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“…The findings of this study indicate that promotion is the third important factor which influences online fashionable purchase intention, which supported previous findings by Floh and Madlberger (2013); Ranganathan (2012) and Shreenivasan et al (2017). Based on the effects of consistent exposure through advertisements offering discounts and promotions, consumers tend to make judgments on the advertised apparel (Fernández & González, 2020;Lee & Chen-Yu, 2018;Smith et al, 2019). This has successfully built a positive relationship between customers and selected products as found by previous studies (Anandya et al, 2017;Arifianti, 2013;Chang & Wildt, 1994;Dodds et al, 1991;Floh & Madlberger, 2013;Kim & Stoel, 2004;Ngwe et al, 2019;Xia et al, 2020).…”

Section: Promotionmentioning

confidence: 89%

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Factors Influencing the Intention to Buy Fashionable Apparel via Online Platforms: An Empirical Evidence from Malaysia

Harizan

Shukor

2021

International Journal of Asian Social Science

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The Industrial Revolution 4.0 and the recent Covid-19 pandemic has further boosted ecommerce activities worldwide, including Malaysia. Past studies have been inconclusive in explaining the ideal factors which underlie the intention of buying fashionable apparel via online platform. Thus, this study investigates as to whether apparel characteristics, platform features, and promotion have a significant positive influence on the intention to buy fashionable apparel via online platforms. A total of 306 samples were collected among Malaysian adult consumers. The results of the analysis showed that apparel characteristics impose the strongest positive influence on the intention to buy fashionable apparel via online platforms, followed by platform features and promotion. The study enriches the body of knowledge by demonstrating the impact of the underlying factors in determining the intention to buy fashionable apparel via online platforms based on the Theory of Planned Behavior. The practical implications reveal that marketers should enhance the characteristic of apparel available online, the features of the online platforms used and the promotional price of their online deals. Limitations and suggestions for future studies are also presented. Contribution/ Originality: This study contributes to the existing literature of consumer behavior by focusing on the intention to buy fashionable apparel via online platforms. Apparel characteristics, platform features, and promotion were found to be important influencing factors. Findings of the study enable researchers to unravel other purchasing predictors underlying online consumer behavior. 1. INTRODUCTION The rapid development of technology has led to increased public reliance on the Internet in various matters of life. In the realm of Industrial Revolution 4.0, the Internet has brought great changes in all aspects especially in the development of the business and marketing world. With a dynamic economy and infrastructure developed for digital technology, Malaysia is an extremely attractive market for e-commerce. The Malaysian Communications and Multimedia Commission 2019 (Malaysian Communications and Multimedia Commission, 2019) report found that Internet usage in Malaysia has increased rapidly from 24.5 million users in 2016 to 28.7 million users in 2018.

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Section: Promotionmentioning

confidence: 89%

“…Although consumers considered themselves as loyal, e-coupons that are offered to them could change their habits in online apparel purchasing (Smith, Shock, & Beaves, 2019). Buyers who are sensitive to price tend to bear the costs of searching products voluntarily just to seek for discounted products (Ngwe et al, 2019).…”

Section: Promotionmentioning

confidence: 99%

Factors Influencing the Intention to Buy Fashionable Apparel via Online Platforms: An Empirical Evidence from Malaysia

Harizan

Shukor

2021

International Journal of Asian Social Science

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Being Green and Social Responsibility

Smith

Clinton

Rupp

2020

International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility

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Through a qualitative business case approach, three major manufacturing firms in Pittsburgh, PA were reviewed for their eco-friendly sustainability strategic initiatives and products/services. Undoubtedly, use of green best practices are value adding steps for a company may be initially difficult to justify spending the time and resources developing such a process. This is especially true when other core business needs are present, such as driving revenue, product development, and meeting governmental or consumer expectations. However, green and sustainability initiatives may not be currently dictated needs, but many companies feel strongly that charting such a course would be to their stakeholders' mutual advantage. As resources are being consumed more rapidly, it is logical to enact steps to ensure the sustainability of such scare resources. The added benefit of lower input needs greatly improves the companies' stances in their market while also adding to the firms' overall profitability.

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Vendor Managed Inventory and Strategy

Smith

2020

International Journal of Sustainable Economies Management

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Vendor-managed inventory (VMI) may be perceived as a business agreement between a supplier and a buyer in which the supplier manages the customer's inventory for a fee. The purpose of this paper is to examine potential and current VMI relationships between two large Pittsburgh-based companies, mostly from a global reach perspective. The initial findings of the research show that not implementing a VMI system could potentially hurt these companies, while supporting the basic research proposition that VMI will increase customer satisfaction ratings and revenues for both companies. Within this case study, there are several main questions throughout the paper. These questions are what are the goals in the case study of supply chain management (SCM) in terms of their operations? How will these goals affect the operations? What are the different perspectives from the buyer and supplier? Will the need to implement a global SCM strategy continue to exist, especially under the pressures of Covid-19?

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Customer relationship management and the impact of e-coupons on B2C retail markets

Cited by 3 publications

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Factors Influencing the Intention to Buy Fashionable Apparel via Online Platforms: An Empirical Evidence from Malaysia

Factors Influencing the Intention to Buy Fashionable Apparel via Online Platforms: An Empirical Evidence from Malaysia

Being Green and Social Responsibility

Vendor Managed Inventory and Strategy

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