Customer relationship management strategy as an opportunity for improving the modern marketing concept

Abstract

Previous marketing practices have caused much criticism of this concept, which is why the necessity for its overcoming is emphasized in academic and professional debates. Therefore, the basic task of the modern marketing concept becomes building good relationships both with the market participants and the wider social public. This paper aims to show that creation of good relations with key participants in the market is one of the possibilities for improving overall business in the global environment. The starting point of this issue is consideration of the marketing criticism from a wider perspective and highlighting its solving potentials in the direction of building good relationships with marketing participants. In this process, it is important to emphasize the potential of marketing relations as the concept that we promote within the contemporary marketing. The concept of marketing relations will be considered through the 4 Os model. Reaching these complex but legitimate demands sets difficult task before the participants in today's market, but trends show that only by developing good relations it is possible to achieve a long-term sustainable position.

Construction of Diffusion Driving Mechanism of Wheat Green Production Technology Based on System Simulation: A Case Study in Hebei Province

“…Also, the government can improve environmental laws and regulations of agricultural production to influence the allocation of resources, thus promoting the sharing behavior of green wheat production [24]. The modern marketing concept holds that consumer behavior should dictate the production of marketable products [25]. In recent years, consumers have gradually enhanced their awareness of green products and purchase intention, constantly driving the green transformation of the wheat industry [26].…”

Promotion on the Internet as a Function of Agribusiness Development in Central Serbia

“…Using modern technologies, agricultural producers can quickly expand their customer base, reach a wider audience and strengthen their competitive advantage in a short period of time. Promotion via Internet plays a major role in this, as it includes the potential of social networks, and in a broader sense, relevant Internet and mobile technologies as well as other technological approaches in customer relationship management processes (Ratković et al, 2013). This paper will discuss "Internet marketing" through its key segment, which is promotion via social networks, in the context of the market of food and agricultural products in Central Serbia.…”

“…Data on agricultural farms in the Šumadija and Pomoravlje regionsIn one study(Ristić, Obradović, 2017), in the total number of agricultural farms in the Pomoravlje region(24,990), the share of family farms is dominant(24,887), as well as in the Šumadija region, where out of a total of 26,941 agricultural farms, 26,838 are family farms, and 26,838, whereas legal persons and entrepreneurs are only 103 each in both areas, with 300 employees each in 2012. When it comes to the level of training of farmers, agricultural experience gained through practice dominates, with most often completed secondary school that is not in the field of agriculture.…”

The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations

“…21 16 6 The reasons of lack of polish young potential employees' interest in universities as employers in the context of perception of people working in these organizations www.minib.pl…”