Customer relationship management vs Consumerism: in post Covid-19 period

Abstract

The new millennium marketer post covid-19 is faced with a host of challenges and opportunities. Challenges in the form of discerning and knowledgeable prospect/customer base coupled with availability of a plethora of choices which has made the marketers job complicated. The objective of this paper is to reiterate the need for CRM initiatives and corresponding marketing strategies in lieu of covid-19 which the consumer forums and consumerism prevails. The marketers' job is thus defined and implied (i.e., CRM practice to be imbibed and executed in letter and spirit). Consumerism on the other hand is an established and accepted (albeit with resistance) practice. Consumer exercises his/her right in the event of non-performance or underperformance of the product or service. Be it known that CRM as a marketing tool as compared to consumerism are entities that vests with one, the marketer/company and the other, with the consumer. CRM when practiced in totality is the answer to consumerism.

Predictive Analytics in Marketing: Contribution to Marketing Performance

“…Despite these challenges, there are promising future opportunities for the development and application of predictive analytics in marketing. For instance, the use of predictive analytics can enhance customer relationship management post-Covid-19 (Chinnappa et al, 2021), aid in understanding consumer behavior in the online environment (Gouvea et al, 2016), and provide valuable insights for decision-making in emerging markets (Gupta, 2022). Additionally, predictive analytics can be instrumental in agriculture, helping with activities such as farming, product storage, and risk management (Mohamed & Al-Azab, 2021).…”

Customer relationship management and higher education in India

“…Ajith Kumar K R, Karunakaran N and Chinnappa T. B. (2021) [13][14][15][16] evaluated the repositioning of business education for employment and self employment through content pedagogy and constructive alignment of learning outcomes.…”