Customer Relationships, Privacy, and Security in Social Commerce

Dinulescu, Catalin C.; Visinescu, Lucian L.; Prybutok, Victor R.; Sivitanides, Marcos

doi:10.1080/08874417.2021.1975172

Cited by 5 publications

(1 citation statement)

References 69 publications

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“…Determining the circumstances under which an entity can influence buyers' decision‐making will significantly benefit businesses. Future research may build upon trust, trust transfer, interpersonal relationships, and homophily literature to extract strategies that may help alleviate undesirable consumer states (Dinulescu et al, 2021; Kaleta & Aasheim, 2022) and significantly drive social commerce activities. Consumers engage in conscious thought and evaluation in multiple sources and contexts of information‐seeking and decision‐making.…”

Section: Future Research Agendamentioning

confidence: 99%

The Dimensions and Roles of Online Content in Social Commerce: A Systematic Literature Review and Future Research Agenda

Singh,

Pandey

2023

Int J Consumer Studies

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Due to the increasing ubiquity and acceptance of online shopping, social commerce research has attracted the attention of many scholars, leading to an exponential growth of the literature within a short span of a few years. Among the numerous investigations in the field, research relating to online content is warranted owing to the rapid evolution of content and its importance in the shopping arena. This study systematically reviews the literature on various dimensions of content and how these dimensions influence customer‐level outcomes in social commerce. The study adopts a framework‐based approach and organizes 169 content‐focused research articles. The framework proposes three content dimensions—format, source, and platform, and four outcome categories based on transactionality and favorability of outcomes. The findings reveal an evolution of content dimensions and consumer behavior outcomes. Additionally, identified gaps and future research directions have been discussed.

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Section: Future Research Agendamentioning

confidence: 99%