2023
DOI: 10.3390/su151310486
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Customer Value Co-Creation: Environmental Sustainability as a Tourist Experience

Abstract: Increasingly, environmental sustainability has become an important consideration for customer value co-creation, which is collaboration between a firm-provider and its customers to jointly create value. Our research question is therefore “how does customer value co-creation (CVC) enhance environmental sustainability?” We argue that attention to CVC globally would significantly enhance environmental sustainability in emerging markets. The findings of the study revealed that firms that do not enhance customer en… Show more

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Cited by 7 publications
(3 citation statements)
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“…Wisatawan dapat berpartisipasi dalam kegiatan seperti menanam pohon, memantau satwa liar atau membersihkan lingkungan. Melalui partisipasi ini, pengunjung tidak hanya merasakan destinasi ekowisata tetapi juga berkontribusi pada upaya konservasi dan pengembangan masyarakat setempat (Elliot et al, 2023). Hal ini menciptakan nilai bersama antara wisatawan, operator ekowisata, dan masyarakat lokal.…”
Section: Hasil Dan Pembahasanunclassified
“…Wisatawan dapat berpartisipasi dalam kegiatan seperti menanam pohon, memantau satwa liar atau membersihkan lingkungan. Melalui partisipasi ini, pengunjung tidak hanya merasakan destinasi ekowisata tetapi juga berkontribusi pada upaya konservasi dan pengembangan masyarakat setempat (Elliot et al, 2023). Hal ini menciptakan nilai bersama antara wisatawan, operator ekowisata, dan masyarakat lokal.…”
Section: Hasil Dan Pembahasanunclassified
“…Driven by environmental concerns arising from economic activity in recent decades, consumers are increasingly demanding the use of "green components" throughout a product's life cycle, from design to disposal [1,2]. To meet this growing preference for sustainable products, firms are transforming their business models by embracing value co-creation with customers [3][4][5][6][7]. For example, after collaborating with consumers on their preferences, Adidas committed to using 100% Better Cotton Initiative cotton by 2018 and transitioning to fully recycled polyester by 2024 [8].…”
Section: Introductionmentioning
confidence: 99%
“…Previous research has shown connections between co-creation and sustainability. For instance, Elliot et al [10] conclude that customer value co-creation improves environmental sustainability. Botti and Monda [11] introduce a theoretical framework with the main aspects of eHealth ecosystems and identify the main conditions for fostering value co-creation.…”
Section: Introductionmentioning
confidence: 99%