Customer versus member engagement: Does mutuality matter?

Our paper examines whether certain social, political, and economic factors influence citizens’ desire to participate in co-operative projects, thereby increasing co-operatives’ significance. Specifically, we analyse the relationship between co-operatives’ significance and four factors: (1) citizens’ sense of community; (2) the quality of a country’s democracy; (3) citizens’ trust in government; and (4) a country’s economic performance. The empirical analysis is conducted on a sample of 25 European countries. The results highlight that the most significant factors influencing co-operatives’ significance are trust in government, followed by the quality of a country’s democracy and its economic performance. Furthermore, co-operatives’ employment has a significant correlation with both the sense of community and economic performance. We argue that a dynamic learning process, which develops over time, cultivates a stronger sense of community, thereby leading to increased commitment to co-operative employment. Concerning economic performance, our findings reveal a negative relationship, thus supporting the notion of a relative counter-cyclical association.

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Customer versus member engagement: Does mutuality matter?

Cited by 2 publications

References 115 publications

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The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors

Co-operatives’ significance in Europe: Assessing the influence of social, political, and economic factors

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