Customer word-of-mouth for generative AI: Innovation and adoption in hospitality and tourism

Fakfare, Pipatpong; Manosuthi, Noppadol; Lee, Jin-Soo; Han, Heesup; Jin, Minkyoung

doi:10.1016/j.ijhm.2024.104070

International Journal of Hospitality Management

2025

DOI: 10.1016/j.ijhm.2024.104070

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Customer word-of-mouth for generative AI: Innovation and adoption in hospitality and tourism

Pipatpong Fakfare,

Noppadol Manosuthi,

Jin-Soo Lee

et al.

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Customer word-of-mouth for generative AI: Innovation and adoption in hospitality and tourism

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References 36 publications

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