2022
DOI: 10.1108/sajm-01-2022-0004
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Customers' choice of the bank during the Covid-19 pandemic: the moderating effect of different banks in Bangladesh

Abstract: PurposeThe study aims to examine the factors affecting the customers' choice of Bangladeshi banks during the Covid-19 pandemic and the moderating effects of private and public banks on this association.Design/methodology/approachThis study is based on explanatory research, where significant factors have been explored to evaluate the customers' perception of private and public banks in Bangladesh. Primary data are accumulated through an online survey from customers who have an account in a private or public ban… Show more

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