Customers' online website satisfaction in online apparel purchase: A study of Generation Y in Malaysia

An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China

“…In addition, with substantial development of Chinese cosmetics industry, the successful transition from traditional purchasing to online purchasing also illustrates the full acceptance of online shopping by contemporary Chinese consumers. Finally, there was still a lack of academic literature of satisfaction with consumer's purchasing cosmetic products online (e.g., San Lim, Heng, Ng, & Cheah, 2016;Casalo, Flavian, & Guinalíu, 2008;Hansen & Møller Jensen, 2009;San, Omar, & Thurasamy, 2015). Consequently, this study also contributed to enlarging the body of literature on online consumers' satisfaction particularly in context of female customers in China.…”

“…By adopting quantitative methods, many scholars investigated factors that influence customers' satisfaction with online products purchasing and the results indicates that website design, quality of products, quality of service will affect the customers' satisfaction while they purchase products via website. (San Lim, Heng, Ng, & Cheah, 2016;Casalo, Flavian, & Guinalíu, 2008;Hansen & Jensen, 2009). Though scholars above provided empirical evidence on the subject of online customers' satisfaction, this subject still has room for exploration, available literature also demonstrated that the demographic factors affect the level of customers' satisfaction while they purchase products online especially for the category of cosmetic products.…”

Using Fuzzy Delphi and Generalized Fuzzy TOPSIS to Evaluate Technological Service Flexibility Dimensions of Internet Malls

“…To increase customers' perception and expectations of the quality of service provided, transaction flexibilities have become a valuable instrument for service providers. This issue has been discussed by many authors (Lee et al, 2011;Wells et al, 2011;Ding et al, 2011;Chou and Cheng, 2012;Wu et al, 2014;Shahin et al, 2014;Ziemba et al, 2015;Orehovački et al, 2016;Sá et al, 2016;San Lim et al, 2016). They have noted how companies are making huge amounts of investments in developing online applications but are hard-pressed to evaluate the success of their online systems through transaction flexibilities; this means that the type of transaction flexibilities that customers want are not being provided.…”

Modern Consumer in Cyberspace – Internet and Psychology Approach

“…There were also works dedicated to Generation Y's online Web site satisfaction (Lim, et al, 2016), attitudes toward online shopping (Makhitha, 2014), the relationship between subjective norm, perceived usefulness, and online shopping behavior while mediated by generation Y's purchase intention (Lim, et. al., 2015 Ferguson and Geer (2016) studied the usage of digital tools to connect with generation C, and Kaplan (2015) described marketing strategies for the generation C consumer behavior.…”