Customers’ Perception Regarding Reliability of Bancassurance Channel: An Empirical Study

Choudhury, Mousumi; Singh, Ranjit

doi:10.9756/sijifbm/v3i2/03040120102

Cited by 4 publications

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“…Similarly adding 10.4 with subsequent values, next higher range was obtained. Singh and Bhowal (2012); Singh (2012); Choudhury and Singh (2015a); Choudhury and Singh (2015b); Choudhury and Singh (2015c) have framed similar interpretation table using similar upper limit exclusive scale in table 3, attitude score is interpreted. The overall attitude of the entire respondent was calculated by adding their score in the Likert scale.…”

Section: Measuring Attitude Towards Mutual Fund Investmentmentioning

confidence: 99%

Measuring Attitude Towards Mutual Fund Investment Decisions: Evidence From Tripura, India

2021

IJFB

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The purpose of this paper is to assess the attitude of bank employees in Tripura towards investment in the mutual fund and investigate the impact of attitude on volume of investment. The study methodology is based on the responses of a questionnaire received from 262 employees of banks in Tripura. On the basis of primary data, the attitude of the employees has been assessed and ordinal logistic regression is used to find out the impact of attitude on their volume of investment in mutual fund. It is found that overall attitude of bank employees in Tripura towards investment in mutual fund is favorable. It can also be concluded that attitude and volume of investment in mutual fund is positively related. The study is useful for the fund managers of mutual funds. Once the attitude to employees towards investment in mutual fund is ascertained, then suitable strategy regarding imparting training can be designed to improve attitude towards investment in mutual fund. The study is original in nature.

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Section: Measuring Attitude Towards Mutual Fund Investmentmentioning

confidence: 99%

Measuring Attitude Towards Mutual Fund Investment Decisions: Evidence From Tripura, India

2021

IJFB

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“…He identified five dimensions of service quality i.e., reliability, responsiveness, tangibility, assurance and empathy. Choudhury and Singh (2015a); Choudhury and Singh (2015b) and have studied the measurement of reliability, responsiveness, and assurance dimension of bancassurance and its impact thereon, however, empathy and its measurement has not yet been exclusively dealt by any specific studies and thereof, in this study, this dimension is exclusively addressed. Among the SERVQUAL dimensions, empathy and security are significantly related to customer satisfaction in the banking industry (Islam & Ali, 2011).…”

Section: Introductionmentioning

confidence: 98%

Empathy of the Bancassurance Channel: an Empirical Study

Choudhury

Singh

Kajol

et al. 2020

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Purpose: The purpose of the study is to assess the customers’ perception regarding empathy exhibited by the bancassurance channel and factors affecting it. Design/Methodology/Approach: Using random sampling, the data was collected from customers of several branches of State bank of India in Guwahati city of Assam, who have availed life insurance services from these branches. Tool of structured questionnaire was used to collect primary data. Mean, standard deviation, regression analysis was used to analyze the data and draw logical conclusions. Findings: The study shows that customer perceives bancassurance channel to have a high level of empathy towards customers. It was also found that none of the demographic variables considered in the study have any impact on influencing perception. Therefore, policymaker can adopt one fits all approach in the case of demographic aspects to improve the empathetic nature showed by the bancassurance channel. Research Limitations: The study takes into consideration the customers who have bought Life insurance service from various branches of State Bank of India, Guwahati, Assam, India. Originality: The study is first of its kind in assessing customer’s perception of empathy shown by the bancassurance channel. The study will be useful for researchers, academicians and those working in the area of bancassurance and in their understanding about factors influencing customer experience, satisfaction and retention strategy. Major Conclusion: The study finds that customers of the bancassurance channel perceive that the channel demonstrates high empathy. Therefore, policymaker can advocate for an increase in penetration of life insurance through the bancassurance channel. As there is no association between the demographic factors and customers’ perception towards empathy shown by the bancassurance channel, policymaker can adopt one fits all approach in the case of demographic aspects to improve the empathetic nature showed by the bancassurance channel.

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Customers’ Perception regarding Assurance of Bancassurance Channel

Choudhury

Singh

2016

Acta Universitatis Sapientiae, Economics and Business

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Bancassurance has evolved as a strong distribution channel in India. Bancassurance means that the insurance company and the bank come together to offer insurance products from the counter of the banks to the bank’s customer. The present study attempts to analyse customers’ perception regarding assurance of bancassurance channel in providing insurance-related services. The study also tries to find out the impact of various demographic variables on customers’ perception regarding assurance of bancassurance channel. The study finds that customers consider bancassurance channel having high assurance in providing insurance services. It is also found in the study that there is no significant association between the demographic variables considered in the study and customers’ perception regarding assurance of bancassurance channel.

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Customers’ Perception Regarding Reliability of Bancassurance Channel: An Empirical Study

Cited by 4 publications

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Measuring Attitude Towards Mutual Fund Investment Decisions: Evidence From Tripura, India

Measuring Attitude Towards Mutual Fund Investment Decisions: Evidence From Tripura, India

Empathy of the Bancassurance Channel: an Empirical Study

Customers’ Perception regarding Assurance of Bancassurance Channel

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