Customization of a University Graduate: Illusion or Requirement of Time?

Abstract

The article focuses on the problems of the implementation of the educational process in the University, taking into account the interests and needs of employers in the context of the transition of Russian higher education to the updated educational standards designed to take into account the requirements of applicable professional standards. The reasons of emergence of a situation, when a young specialist, sharply focused on the needs of a particular employer is unable to solve professional problems in conditions of other industrial sites and laboratories. The authors demonstrate the negative effects of the so-called «in-depth professionalization» and isolation of graduates from the competition held by the University in the interests of the particular employer. The article dwells on the preventive measures to eliminate these phenomena in the framework of «university – employer » cooperation, taking into account the individual interests of the student who is originally a full stakeholder of educational process. The term «customization» derived from marketing means fine tuning of graduates according to the specific requirements of a particular employer. The article provides a critical analysis of customization with regard to the Russian higher education in the historical aspect. The authors substantiate the need of complex customization of graduates, which implies that all University partners and stakeholders should be involved in educational process. Such complex customization may engage regional resource centers, centers of competence, centers of excellence and centers of engineering which are free from corporate interests.

Formation of the educational component in the innovative infrastructure of the region in the era of digitalization

“…Thus, an innovative didactic aspect of the educational space of a modern university is being developed, considering the principles of digital pedagogics [28,29]. Students and teachers in the process of solving professional cases can apply the necessary terminological apparatus, which acts as the basis for the implementation of an integrative competence approach to learning and the formation of professional competencies 1,7,12,15,16,32,35,36,37,38, provided by FSES. Due to the formation of these competencies, students get an idea of communication norm in the professional communication of the customs sphere.…”

The role of “Engineering Marketing” study course in raising the prestige of market-minded engineers in the context of digital economy

“…The issues of the formation of human capital, namely, engineers and technicians, necessary for transition to the knowledge economy and information society [6] are studied in the domestic scientific community (Litvintseva G.P., Nizovkina N.G., Gakhova N.A.). A number of Russian researchers (Leushin I.O., Leushina I.V., Antonenko N.A., Asaeva T.A., Tikhonova O.V., Grechushkina N.V.) studied the marketing approach in the engineering personnel education, applied marketing customization tools to address adaptation of graduates to the requirements of specific employers, which, however, did not provide for the introduction of a specific marketing course into the educational process [7,8]. In turn, Zobnina M., Korotkov A., Rozhkov A., Tolmachev D.E., Chukavina K.V., Chepurenko A.Y.…”

Individualization In Distance Education For Master’s Students In Russia And France

“…In both Russia and France, the main principle of modern higher education based on a competent approach is student-centered learning, when a student becomes an active participant in the educational process and can choose his own educational route (Baidenko & Selezneva, 2011). Various models of student-centered learning associated with the concepts of individualization and personalization of education are being successfully implemented, for example, in the form of adaptive learning, free education, liberal arts, customized educational training programs (Leushin & Leushina, 2020). At the same time, individualization and personalization in Russian higher pedagogical education have become one of the leading principles of education only in recent years.…”