Cyber-mavens and online flow experiences: Evidence from virtual worlds

Abstract

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Projective Techniques for Understanding Cyber-Market Mavenism in Social Network Sites

“…They may also become a member of other friendship groups and networks in which they interact with other consumers or their peers, helping them in their buying decisions, which is in line with the results of other researchers (Flynn & Goldsmith, 2017;Zhang & Lee, 2014). On the other hand, many of the interviewees referred to books, the library, searches on the internet, or Wikipedia in their pictures and believed that such individuals must read a lot and have adequate knowledge regarding products, brands, computer and internet technologies, as well as social networks, since, in their view, having knowledge in these areas is a necessary condition for cyber-market mavenism, These findings are consistent with the results of other research in this sphere (Barnes & Pressey, 2016;Kiani, et al, 2016). According to the interviewees, market mavens are mentally concerned with brands and products, and this involvement can be much greater in cyber worlds, as they have faster access to information and they do not pay much for this information.…”

“…While some individuals worry about such developments and changes (Rogers, Projective Techniques for Understanding Cyber-Market Mavenism in Social Network Sites 2003), other consumers, such as market mavens, are more open to new technologies. Barnes and Pressey (2016) claimed that mavens are inherently innovative and are more likely to be the first to examine and accept new products. And through their purchases they want to reveal their excellence and need to stand out from other individuals.…”

“…Second, previous research has acknowledged the existence of internet mavens, therefore, the study of mavens in virtual worlds is a natural extension of this concept and it helps to understand the transferability of mavenism among various communication channels and the comprehensiveness of this concept. Virtual worlds are important environments in which different theories and principles should be Projective Techniques for Understanding Cyber-Market Mavenism in Social Network Sites explored (Barnes & Pressey, 2016). This research is one of the few studies that examine this concept in cyberspace, and in this way it adds to the literature on the concept.…”

“…Cyberspace provides ideal platforms that are appropriate for mavens, since these platforms facilitate social interactions and they increase the potential to disseminate market information in terms of speed and reduced expenses, particularly nowadays where we see the proliferating growth of cyberspace-based economies (Barnes & Pressey, 2016). Even though the concept of "internet mavens" has attracted the attention of some researchers (Zhang & Lee, 2014), the scientific community has so far not studied cyber mavens and nor has it attempted to expand their behavior in cyberspace, such as social networks (Barnes, Mattsson, & Hartley, 2015).…”

Characteristics of food‐wasting consumers in the Czech Republic

“…These education initiatives could also involve practical tips for food waste prevention, recipes for using left‐overs, best‐practice cases, etc. As mainly young, economically active people with higher incomes and higher education levels should be targeted, appropriate channels should be chosen, such as ‘social media and web‐based environments [which] provide important new channels for the dissemination of messages’ (Barnes & Pressey, ). All these efforts must, however, be supported by an institutional framework (Cecere et al, ; European Union, ; HLPE, ; Thyberg & Tonjes, ).…”