“…Several media articles and studies, mostly by practitioners and fewer from academic researchers, attempt to investigate the impact of digitisation applied to the insurance sector (Segev and Vickers, 2017;Muller et al, 2015;McKinsey, 2016;Willis Towers Watson, 2017). They analyse the strategic implications of new technologies on cost structures (Freysoldt et al, 2018;Berger et al, 2016;Catlin et al, 2015), business processes (KPMG, 2019;EY, 2018), customer satisfaction (Larsson and Broström, 2019;Moneta, 2014), human resources (Johansson and Vogelgesang, 2015) and newly emerging risks (Singh et al, 2020;Egan et al, 2019;Biener et al, 2015).…”