Cybervetting prospective employees of SMEs

Rózsa, Zoltán; Kmecová, Iveta

doi:10.14254/2071-8330.2020/13-1/19

Cited by 8 publications

(4 citation statements)

References 65 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In particular, marketing activities are increasingly being transferred to social networks because they easily allow reaching right customers, include them to participate in marketing activities (Rehman et al, 2020), and make them more aware about the benefits of companies' products (Dincă et al, 2019;Stefko et al, 2020a). The ability to actively involve customers in marketing activities becomes a critical factor of companies' success (Rozsa et al, 2020;Godany & Mura, 2021), and profitability (Štefko et al, 2020b), mainly because their resources for traditional forms of marketing are limited (Kotaskova et al, 2020). Social media have a positive impact on the entrepreneurship intention of a student to start doing business (Ojewumi, Fagbenro, 2019) and also for raising of the entrepreneurship in many lines of business (e.g.…”

Section: Introductionmentioning

confidence: 99%

Enhancing Customer Engagement on the Companies' Facebook Pages in the Fuel Retail Sector

Cepel,

Kotaskova,

Brezina

2023

ECIE

View full text Add to dashboard Cite

Social networks change the way how companies conduct their marketing activities. Potential customers become part of companies' marketing activities instead of just being passive participants. The ability to actively involve customers thus becomes a critical factor in the success of marketing activities. The study aims to determine how the posts' different content on the companies' Facebook pages affects the engagement of the message recipients. A retrospective, longitudinal study approach was used. Five hundred fifty-three posts from the four Slovak largest fuel retail sellers' Facebook pages were analyzed. The results revealed the significant difference in the medians of the passive engagement (χ2 (3, N = 533) = 85.685, p-value = < 0.0001) and active engagement (χ2 (3, N = 533) = 85.685, p-value = < 0.0001) according to different content types. The paired rank differences suggest that while entertainment messages (EM) significantly encourage both types of engagement (passive and active), informational messages (IM) and social messages (SM) encourage mainly passive engagement. The study extends the research on active and passive customer engagement, and thus, it contributes directly to understanding engagement and customer experience with social media and expands the knowledge about the Facebook content strategy. Finally, it offers recommendations for future research in the examined area.

show abstract

Section: Introductionmentioning

confidence: 99%

Enhancing Customer Engagement on the Companies' Facebook Pages in the Fuel Retail Sector

Cepel,

Kotaskova,

Brezina

2023

ECIE

View full text Add to dashboard Cite

show abstract

“…The business functions based on electronic means such as conducted through AI based systems known as electronic HR, electronic commerce and electronic management; the latest technological based equipment facilitates business processes with accuracy, effectiveness and speed since the emergence and implementation of IT based systems well known as artificial intelligence. The previous limited studies have been discussed electronic means of managing HR such as recruitment and hiring processes that required to fulfill the current vacant position at firms (Breaugh, 2013), including those devoted to social networks usage in HRM processes (Rozsa & Kmecová, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Role of Artificial Intelligence Recruitment and Quality to Explain the Phenomenon of Employer Reputation

Kot

Hussain

Bilan

et al. 2021

Journal of Business Economics and Management

View full text Add to dashboard Cite

The prime contribution of current research entails the explanation of role of artificial intelligence based human resource management function to determine the employer reputation among pharmaceutical industry of Indonesia. The study intends to examine the empirically investigation the role and impact of artificial intelligence-based recruitment and artificial intelligence-based quality to determine the employer reputation with mediating role of artificial intelligence adoption. The study contributes to the body of knowledge and claims to be novel in explaining the AI based HR function to explain the phenomenon of employer reputation. The study examined the empirical investigation between AI based recruitment and AI based quality to influence the AI adoption that further predicts the phenomenon of employer reputation. The study was conducted on pharmaceutical industry of Indonesia and convenience sampling was used for data collected and Smart-PLS was utilized for data analysis. The study found that AI based recruitment and quality significantly influences the AI adoption and further it influences the employer reputation. The mediation role of artificial intelligence adoption is significant where it is found that artificial intelligence mediates the relationship between artificial intelligence recruitment and employer reputation, with similar significant mediation role between artificial intelligence quality and employer reputation.

show abstract

“…While middle-income jobs are likely to be replaced by the introduction of artificial intelligence, competition from manual workers will increase. The pressure on workers at the lowest income level will increase as technological changes will affect their employability more than at higher income categories [9].…”

Section: Introductionmentioning

confidence: 99%

Potential of Age-management in the Construction Digitalization Process

et al. 2021

View full text Add to dashboard Cite

Research background: The article deals with the issue of intergenerational cooperation of different age categories. It follows up on the outputs of the research task “Intergenerational management to support digitization in construction” funded by TACR. Purpose of the article: The aim of the article is to determine the main problems of intergenerational cooperation and to analyse the current situation from the point of view of solving the necessary changes by introducing digitization in the construction industry. Methods: When modelling mutual cooperation between generations, it turns out that the key problem is the willingness to cooperate. Interpretation of the results obtained from the research was made through logical deduction and synthesis of previous knowledge in the field. Findings & Value added: The findings of the article are in the form of determining the main attributes preventing effective intergenerational cooperation with the aim of sharing digital competencies. The outputs of the article are the cornerstone for the model of intergenerational cooperation based on improving communication between generations, mutual sharing of competencies and thus the use of the strengths of individual cooperating generations (digital competence vs. long-term experience in the field). The research project shows a way to deal with the situation in companies and offers a relatively simple solution that aims to improve intergenerational cooperation and sharing competencies in order to increase the competitiveness of companies. It also offers a way to make effective use of older employees and offer them job satisfaction.

show abstract

Cybervetting prospective employees of SMEs

Cited by 8 publications

References 65 publications

Enhancing Customer Engagement on the Companies' Facebook Pages in the Fuel Retail Sector

Enhancing Customer Engagement on the Companies' Facebook Pages in the Fuel Retail Sector

The Role of Artificial Intelligence Recruitment and Quality to Explain the Phenomenon of Employer Reputation

Potential of Age-management in the Construction Digitalization Process

Contact Info

Product

Resources

About