DNA templated fluorescent gold nanoclusters (AuNCs) have been recently prepared, showing higher photostability than the silver counterpart. In this work, we examined the effect of pH, DNA length, sequence and reducing agent. Citrate, HEPES and MES produce blue emitters, glucose and NaBH4 cannot produce fluorescent AuNCs, while ascorbate shows blue emission even in the absence of DNA. This is the first report of using Good's buffer for making fluorescent AuNCs.Dimethylamine borane (DMAB) produces red emitter. Poly-C DNA produces AuNCs only at low pH and each DNA chain can only bind to a few gold atoms, regardless of the DNA length.Otherwise, large nonfluorescent gold nanoparticles (AuNPs) are formed. Each poly-A DNA might template a few independent AuNCs. The blue emitters can be further reduced to form red emitters 2 by adding DMAB. The emission color is mainly determined by the type of reducing agent instead of DNA sequence.