Three new iridoid glycosides, 4″‐O‐[(E)‐p‐coumaroyl]gentiobiosylgenipin (1), 6′‐O‐[(E)‐caffeoyl]deacetylasperulosidic acid methyl ester (2), and 6′‐O‐[(E)‐sinapoyl]gardoside (3), together with seven analogues, 4–10, were isolated from the BuOH extract of the fruits of Gardenia jasminoides Ellis. Their structures were determined by means of spectroscopic analyses, including HR‐ESI‐MS, IR, and 1H‐ and 13C‐NMR, and 2D experiments (COSY, HSQC, and HMBC), and comparison with known related compounds.