Twenty-eight compounds related to dehydrozingerone (1), isoeugenol (3), and 2-hydroxychalcone (4) were synthesized and evaluated in vitro against human tumor cell replication. Except for isoeugenol analogs 27−35, most compounds exhibited moderate or strong cytotoxic activity against KB, KB-VCR (a multi-drug resistant derivative), and A549 cell lines. In particular, chalcone 15 showed significant cytotoxic activity against the A549 cell line with an IC 50 value of 0.6 μg/mL. Furthermore, dehydrozingerone analog 11 and chalcones 16 and 17 showed significant and similar cytotoxic activity against both KB (IC 50 values of 2.0, 1.0, and 2.0 μg/mL, respectively) and KB-VCR (IC 50 values of 1.9, 1.0, and 2.0 μg/mL, respectively) cells, suggesting that they are not substrates for the p-glycoprotein drug efflux pump.Dehydrozingerone (1), isolated from ginger (Zingiber officinale), 1,2 is a well known phenolic natural product with anti-inflammatory, antioxidant, and antitumor promoting activities. 3 It is the structural half analog, as well as biosynthetic intermediate, 4 of curcumin (2), which possesses various remarkable bioactivities such as cytotoxic effects on cancer cell lines 5-8 and induction of apoptotic cell death in human promyelocytic leukemia HL-60 and human oral squamous carcinoma HSC-4 cells. 9 Dehydrozingerone (1), isoeugenol (3) and 2-hydroxychalcone (4) (Figure 1) have similar structures (acetyl, methyl and benzoyl, respectively, attached to a styrene skeleton). Both 3 and 4 are also prominent bioactive compounds. 10,11 Thus, we expected that 1-analogs should show a wide range of pharmacological activities. In spite of the interesting and simple structure of 1, we found only a few literature reports on analog syntheses and structure-activity relationships (SAR), 12,13 although we recently reported the cytotoxic effects of curcumin analogs. 7,14,15 It is known that the presence of a prenyl or geranyl group on flavonoids, including chalcones, can lead to a remarkable increase in bioactivity. 16,17 As dehydrozingerone (1) is structurally related to chalcones, the introduction of a prenyl or geranyl group on any position of 1 might also increase activity. In fact, most prenylflavonoids and geranylflavonoids as well as related compounds are known to have potent cytotoxic effects. 18-21 Furthermore, with respect to cancer research, a prenyl moiety has been demonstrated to be essential for chemopreventive