A green and selective method for the generation of heterocyclic bi-aryl compounds through C-H arylation of heterocyclic N-oxides is presented in which ascorbic acid acts as the sole promoter for both the in-situ generation of an aryldiazonium species and the subsequent arylation. Reaction conditions were optimised through Multivariate Data Analysis and Design of Experiments methodologies resulting in further sustainability improvements, and were then applied to a range of substrates to establish the scope and limitations of the new methodology. This reaction was ultimately performed on a multigram scale and subjected to reaction calorimetry studies to support further scale-up and identify opportunities to elucidate the mechanistic course of this metal-free transformation.