Daily Clothing Selection: Interrelationships Among Motivating Factors

Kwon, Young-Sang

doi:10.1177/0887302x8700500204

Cited by 21 publications

(20 citation statements)

References 9 publications

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“…Consistent with Kwon (1987), the weather (sunny) significantly enhanced positive mood from baseline. Clothing was chosen as a reflection of mood and the weather.…”

Section: Weather and Moodsupporting

confidence: 66%

“…Furthermore, high clothing interest can also be interpreted as those people who buy clothing frequently, and so have more new items of clothing in their wardrobe. Kwon (1987) stated that a person's personality and one's attitude towards clothing will affect the daily selection and behaviour related to clothing. Consistent with previous studies (Aiken, 1963;Darden, 1975;Davis et al, 2001), and more recently, Johnson et al (2007), only neuroticism, extraversion and openness are moderate predictors for appearance emphasis, using the Five Factor Model of personality (Costa & McCrae, 1985).…”

Section: Social Interaction and Clothing/fashionmentioning

confidence: 99%

“…Selecting clothes to wear on a daily basis, involves situational factors (Kwon, 1987), e.g. weather conditions, social and/or physical activities, one's baseline mood, one's perception of their physical self, and extensiveness and/or availability of wardrobe items.…”

Section: Appearance Mood and Clothingmentioning

confidence: 99%

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Identifying the Causal Relationships of Appearance Management through an Analysis of One's Own Clothing and Wearing Experiences over a 10-day Period

Moody

Sinha²,

You³

2009

Journal of the Korean Society of Clothing and Textiles

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The aim of the study was to quantify and explore the causal relationships of appearance management through an analysis of one's own clothing and wearing experience, namely clothing preference, personality factors, emotion and mood, newness, familiarity of one's own clothing, and social interaction. Explorative quantitative and qualitative research was carried out using a uniformly composed sample of 10 size 12 females. A personality questionnaire was completed a short while prior to the study. A 10 day 'wearing diary' was administered to record where and when outfits were worn. Two questionnaires were completed measure emotion and mood, prior to changing into clothing (a daily baseline), and when they were wearing or changed clothing (dynamic mood). Qualitative information was recorded and included their thoughts and feelings other than the questionnaires, along with photographs that were taken by participants. Preference, social and newness ratings for each outfit worn were recorded after the 10 day period. SPSS analysis identified relationships and linear regression analysis identified preference indicators. Thematic analysis identified 9 themes regarding the management of mood, personality and social factors when wearing one's own clothing. The results indicated strong relationships between emotion, mood, personality and preference and how much newness and different levels of social interaction influence these factors. Participants tended to match their mood and personality with their clothing choices but in some cases also compensated. This research recognises the value of consumer psychological processes involved in appearance management, and has implications for further research into product involvement, post-purchase behaviour and retail strategies for personal shoppers.

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“…Consistent with Kwon (1987), the weather (sunny) significantly enhanced positive mood from baseline. Clothing was chosen as a reflection of mood and the weather.…”

Section: Weather and Moodsupporting

confidence: 66%

Section: Social Interaction and Clothing/fashionmentioning

confidence: 99%

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Identifying the Causal Relationships of Appearance Management through an Analysis of One's Own Clothing and Wearing Experiences over a 10-day Period

Moody

Sinha²,

You³

2009

Journal of the Korean Society of Clothing and Textiles

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“…According to Kwan (1987), the physical body function, related to an individual's self-evaluation of his/her physical characteristics, is particularly applicable to individuals who have weight problems or body irregularities. Although there is no clear definition concerning the category of big and tall men, this can be done in two ways: First, the measurement information of these four categories, as discussed earlier, can be presented for the subjects to describe themselves; second, without measurement information the perception of physical self can be used to describe themselves.…”

Section: Limitations Of the Study And Recommendationsmentioning

confidence: 99%

Big and Tall Men as Apparel Shoppers: Consumer Characteristics and Shopping Behavior

Shim

Kotsiopulos

1991

Clothing and Textiles Research Journal

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This study explores big and tall men as an untapped market. More specifically, the study was designed to segment the big and tall men's apparel market by their clothing involvementand investigate its relationships to consumer characteristics and clothing shopping behavior. The big and tall men (n=172) reflected a wide range of clothing involvement and were classified into three groups: "low, " "medium, " and "high" involved consumers. These three groups were compared on consumer characteristics such as clothing orientations, lifestyle activities, and demographic characteristics and clothing shopping behaviors such as satisfaction with clothing shopping experiences and clothing buying practices. Managerial implications are provided for big and tall manufacturers and retailers.

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“…The previous report by Kwon (1987) classified the motivating factors which affect daily clothing selection into exogenous (weather, social activity, practicality, and physical self) and endogenous factors (mood, clothing orientation, and personality dimensions) to test the interrelationships among the factors. However, the study was limited to hypothesizing the existence of exogenous and endogenous dimensions of clothing functions and it did not test the actual existence of these two dimensions.…”

mentioning

confidence: 99%

Effects of Situational and Individual Influences on the Selection of Daily Clothing

Kwon

1988

Clothing and Textiles Research Journal

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This study examined the daily clothing selection from the perspective of consumer decision process by (1) testing the actual existence ofexogenous and endogenous dimensions of situational influence and clothing orientation of individual influence affecting the selection of daily clothing using factor analysis; (2) testing the hypothesis that, in the case of daily clothing selection, situational influence is mostly exogenous in nature; and (3) pilot testing the situational and individual influences on three different female populations of college, professional, and suburban/nonworking women. Three different female populations which consisted of 385 college women, 62 professional women, and 65 suburban/nonworking women were surveyed to determine the difference in emphasis placed on situational and individual influences. The result of the principal axis factor analysis indicated that the situational influences which affect one's selection of daily clothing are mostly exogenous in nature. The exogenous factor of situational influence possessed the highestfactor loadings and greatest numberof variables. Research also indicated that the endogenous clothing variables measured the self-enhancement aspect of human behavior related to clothing. Results of analysis of variance and the Scheffe' test suggested that the three groups of women differed in the degree of influence they received from three factors. The exogenous factor of situational influence and clothing orientation of individual influence affected the studentgroup the most for the selection ofdaily clothing while the endogenous factor influenced the suburban group the most. The objective of this study was to test the actual existence of exogenous and endogenous dimensions of situational influence and individual influence on selection of daily clothing for the purpose of examining the consumer decision process related to clothing consumption. Any type of decision begins with problem recognition, and it is defined as a state of desire that triggers decision processes. It has been recognized that one of the factors which affect consumer decision processes is situational influence. Situational influence operates at various stages of consumer behavior.Within the past 20 years a need for research which explicitly considers consumption and purchase situations has been reflected in marketing studies of personality, attitudes, brand preference, perception, cognition, and market segmentation (Belk, 1974). Belk (1975) identified and categorized situational influences at a point of purchase as physical surroundings, social surroundings, temporal perspective, task definition, and antecedent states.

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Daily Clothing Selection: Interrelationships Among Motivating Factors

Cited by 21 publications

References 9 publications

Identifying the Causal Relationships of Appearance Management through an Analysis of One's Own Clothing and Wearing Experiences over a 10-day Period

Identifying the Causal Relationships of Appearance Management through an Analysis of One's Own Clothing and Wearing Experiences over a 10-day Period

Big and Tall Men as Apparel Shoppers: Consumer Characteristics and Shopping Behavior

Effects of Situational and Individual Influences on the Selection of Daily Clothing

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