“…Nonetheless, there is much sociolinguistic and language policy work on the status of English and French in Africa (e.g., Kamwangamalu, 2002;Louw, 2004;Mazrui, 2004;Omoniyi, 2003), the rise of urban vernaculars (e.g., Childs, 1997;Githiora, 2002;McLaughin, 2001), and the decline of indigenous languages in different regions of Africa (e.g., Baldauf & Kaplan, 2004;Batibo, 2005;Muthwii, 2003) that is of the utmost communicative relevance. However, communication research per se emerging out of this continent is quite limited and is confined to the ways in which modernization impacts traditional communication, how the latter is evoked in modern contexts such as via praise poetry (e.g., Finnegan, 2002;Yankah, 1998), and how Africans mistrust new communication technologies-even the telephone and radio-through the use of derogatory language; the Akan of Ghana, for example, refer to newspapers as koowwa kratta, meaning loose-tongued (Yankah, 1995).…”