2024
DOI: 10.34127/jrlab.v13i2.1074
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Dampak Media Sosial Terhadap Purchase Intention Item Virtual Pada Game Online Genshin Impact

Suprehatin Siti Romelah

Abstract: Genshin Impact quickly rose to fame as one of the most played mobile games in the world after gaining widespread recognition. Many gamers, especially those who are truly dedicated to gaming, have engaged in this practice of purchasing virtual goods. The main objective of this research is to measure the impact of Twitter as a social media platform on interest in purchasing in-game products in the Genshin Impact video game. Using IBM SPSS version 26, this research uses quantitative analysis tools. One hundred pe… Show more

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