Dampak Pandemi Covid 19 Terhadap Bisnis Dan Eksistensi Platform Online

Abstract

This study aims to identify and analyze the impact of the Covid-19 pandemic on online platformbased business activities in Jakarta. The research method used is descriptive qualitative method, using secondary data sources from research results, references and online news related to research. The study period was conducted from January to mid-April 2020. Data collection techniques using documentation techniques. It was found that the impact of the Covid-19 pandemic, clustered in 3 business activity states, first the business survived or stable, the second business declined and the third business flourished. Stable business through adjusting interaction models using online application platforms is education, especially for food / beverage delivery and basic needs, and health products. The declining business is based on visits or the presence of consumers in places heavily affected by the Covid-19 pandemic, such as public transportation, tourism, hospitality, offline retail, shopping centers, transportation of people and goods. Businesses that are developing due to market dynamics and interaction adjustments using online application platforms such as telecommunications business, online shopping (basic needs and health products), pharmaceuticals, health products, including MSMEs that have switched innovatively to produce health products needed in the Covid-19 pandemic.

Pandemi COVID-19: Analisis Tantangan Kebijakan Ekonomi di Indonesia

“…Munculnya Pandemi Covid 19 menimbulkan goncangan ekonomi yang memerlukan penyesuaian dari para pelaku ekonomi dan juga pembuat kebijakan ekonomi. Hal ini dimaksudkan agar diperoleh kesimbangan ekonomi yang baru sesuai degan perilaku masyarakat yang baru (Taufik & Ayuningtyas, 2020).…”

“…Meningkatnya aktivitas transaksi ekonomi secara online, meningkatkan utilititas dan juga pemakaian platform penjualan online. Salah satu contoh yang mendapat perhatian adalah dengan semakin meningkatnya aktivitas platform food delivery (Taufik & Ayuningtyas, 2020). Munculnya beberapa platform baru yang mendukung aktivitas UKM juga menunjukkan tingkat penyesuaian dari pelaku ekonomi dan pembuat kebijakan dalam menghadapi pandemic covid -19.…”

Kesiapan Rumah Makan di Era New Normal

“…Pandemi Covid-19 yang melanda seluruh wilayah di dunia berdampak pada berbagai sektor, tak terkecuali sektor kuliner. 4 Banyak pebisnis kuliner dan pemilik rumah makan di dunia yang menutup usahanya untuk sementara waktu dan mengalami kerugian bahkan megalami kebangkrutan akibat pandemi ini. Dari hasil wawancara yang dilakukan kepada pemilk usaha rumah makan, wabah virus corona telah mengakibatkan penurunan pendapatan industri kuliner, dibandingkan ke rumah makan, saat ini orang-orang lebih memilih bahan makanan serta bahan-bahan rumah tangga untuk memenuhi kebutuhan mereka.…”

Utilization of E-Commerce to Increase the Selling Value of MSMEs in Sumbawa Regency During the Covid-19 Pandemic

“…This policy has an impact on various business and economic activities. The economy is in shock both individually, households, macro, and micro companies, and even the economies of countries in the world [1].…”