“…The media is an important force in alcohol and drug policy debates and a number of Nordic studies have investigated the interplay between media images, public opinion and policy change. Discursive constructions of problem drinking and drug taking have focused on moral responsibilities and control, in debates that have tended to present drug addicts as either "passive victims" or "active villains" (Ekendahl, 2012, see also Asmussen, 2007;Lindgren, 1993;Sutton, 1998). Media representations are part of the social construction of reality, and by framing events and issues in particular ways, the media may justify social order and established cultural beliefs, as well as act as an agent for change (Altheide, 2013;Gamson, Croteau, Hoynes, & Sasson, 1992).…”