Danube Cruise Tourism as a Niche Product—An Overview of the Current Supply and Potential

Abstract

Tourism in the 21st century is being re-shaped by constant changes in consumer trends. The Danube, Europe’s second-longest river, has rich potential for tourism over its whole course, and river cruises offer superb opportunities to explore. This study aims to provide a comprehensive picture of the most important characteristics of cruise tourism on the Danube. In our research, a literature review (LR) and content analysis (CA) were used to examine trends in the inland waterway cruise sector, which, despite the growing interest in the product, is still not deemed to be a part of mass tourism. Danube cruise tourism relies heavily on alternative (niche) tourism features, which satisfy both cultural and authentic tourism preferences. Currently, many elements of niche tourism are missing from the product supply, but, with a modest addition of such features, the demand for the product could increase and its economic performance in the period following the expected recession would be enhanced.

Cruise Travelers’ Service Perceptions: A Critical Content Analysis

“…The data were collected by the research team in the form of passenger reviews posted on Cruisecritic.com between June and August 2019. The database included the title of the review, the review content, and the tourist score on a 5-point scale with the following classifications: terrible (1), poor (2), average (3), very good (4), and excellent (5). However, the data lacked a detailed demographic description of Cruise Critic reviewers; therefore, passengers' characteristics were not taken into consideration.…”

“…Cruise tourism is a rapidly developing, worldwide market [1]. Developing countries as well as developed countries are attempting to participate in cruise tourism, which can make an important economic contribution [2][3][4][5]. Cruise tourism is one of the most rapidly upwardly mobile sectors in the tourism industry, generating approximately USD 134 billion yearly [6].…”

Faktor Penentu Pariwisata Virtual Situs Warisan Dunia di Indonesia: Sebuah Telaah Pustaka dan Kerangka Konseptual

“…Dengan adanya virtual tourism berskala nasional, maka diharapkan pengunjung yang mengakses secara virtual jumlahnya setara atau lebih banyak dibandingkan dengan kunjungan secara Gambar 2. Kerangka Konseptual (diadaptasi dan dimodifikasi dari penelitian Radicchi, 2013;Tussyadiah, 2018;Lee et al, 2020;Jászberényi et al, 2020) langsung, dikarenakan akses virtual dapat dilaksanakan kapan saja dan dimana saja. Tentunya pengunjung virtual juga dapat mengunjungi pameran virtual secara tepat waktu pada saat pelaksanaan acara di waktu yang telah ditentukan.…”

“…Kemajuan teknologi seperti kecerdasan buatan, virtual dan augmented reality pun turut menyumbang perkembangan pariwisata virtual (Radicchi, 2013;Tussyadiah, 2018;Lee et al, 2020). Selain itu, pengalaman dan keaslian tujuan wisata daring (Jászberényi et al, 2020) Tourism mempengaruhi economic growth (Liu dan Wu, 2019;Inchausti-Sintes, 2015;Santamaria dan Fillis, 2019), maka pengembangan tourism harus dilakukan agar dapat memberikan kontribusi terus menerus terhadap pertumbuhan ekonomi. Data market size consumer virtual reality software dan hardware yang memprediksikan bahwa akan mencapai 3,7 milyar dolar AS pada tahun 2021 dan mengalami kenaikan 5,1 milyar dolar AS pada tahun 2023 (Liu, 2020…”

An Integrative Model of Cognitive Image and City Brand Equity

“…Besides, there could be fewer than one brand in a city (Kavaratzis, 2020). Brand equity is described by in which a place throughout the framework of global marketing is a crucial element and promotes economic growth (Bernhard and Olsson, 2020;Jászberényi and Miskolczi, 2020), helps to recruit and to hold citizens and companies. Therefore, it adds importance and serves as a providing mechanical for regional attractiveness and profitability.…”