Abstract. Annihilation of Dark Matter (DM) particles has been recognized as one of the possible mechanisms for the production of non-thermal particles and radiation in galaxy clusters. Previous studies have shown that, while DM models can reproduce the spectral properties of the radio halo in the Coma cluster, they fail in reproducing the shape of the radio halo surface brightness because they produce a shape that is too concentrated towards the center of the cluster with respect to the observed one. However, in previous studies the DM distribution was modeled as a single spherically symmetric halo, while the DM distribution in Coma is found to have a complex and elongated shape. In this work we calculate a range of non-thermal emissions in the Coma cluster by using the observed distribution of DM sub-halos. We find that, by including the observed sub-halos in the DM model, we obtain a radio surface brightness with a shape similar to the observed one, and that the sub-halos boost the radio emission by a factor between 5 and 20%, thus allowing to reduce the gap between the annihilation cross section required to reproduce the radio halo flux and the upper limits derived from other observations, and that this gap can be explained by realistic values of the boosting factor due to smaller substructures. Models with neutralino mass of 9 GeV and composition τ + τ − , and mass of 43 GeV and composition bb can fit the radio halo spectrum using the observed properties of the magnetic field in Coma, and do not predict a gamma-ray emission in excess compared to the recent Fermi-LAT upper limits. These findings make these DM models viable candidate to explain the origin of radio halos in galaxy clusters, avoiding the problems connected to the excessive gamma-ray emission expected from proton acceleration in most of the currently proposed models, where the acceleration of particles is directly or indirectly connected to events related to clusters merging. Therefore, DM models deserve to be better studied both from the theoretical and observational sides; the best spectral bands where it is possible to obtain better information are the radio and the gamma-ray bands, while we do not expect a strong emission in the X-ray band.