Starting from the Ru(bpp)Cl3 precursor (1), a family of novel heteroleptic RuII complexes of the general formulae [Ru(bpp)(dcbpyH)(X)] [X = Cl– (2a), NCS–, (3)] and Na[Ru(bpp)(dcbpy)(CN)] (4) with the ligands 2,6‐bis(1‐pyrazolyl)pyridine (bpp) and 2,2′‐bipyridine‐4,4′‐dicarboxylic acid (dcbpyH2) has been synthesized, spectroscopically characterized, and attached to nanocrystalline TiO2 electrodes to be tested as solar cell sensitizers. Addition of HCl to (2a) led to the corresponding cationic derivative [Ru(bpp)(dcbpyH2)Cl]Cl (2b). All complexes were characterized by FT‐IR, FT‐Raman, UV/Vis, 1H NMR spectroscopy, elemental analysis, and mass spectrometry. Complex 4 and the previously reported [Ru(bdmpp)(dcbpyH2)Cl](PF6) (5) [bdmpp is 2,6‐bis(3,5‐dimethyl‐1‐pyrazolyl)pyridine] were characterized by single‐crystal X‐ray diffraction. The photo‐electochemical properties of the dyes 2–4 were investigated and the efficiency of the corresponding dye‐sensitized solar cells was compared to the sensitizing performance of the cis‐[Ru(dcbpyH)2(NCS)2](NBu4)2 (N719) dye.(© Wiley‐VCH Verlag GmbH & Co. KGaA, 69451 Weinheim, Germany, 2007)