“…Thus, deterrence became enshrined in the fabric of the institution with impressive and awesome structures that transmitted unequivocal penal messages which, in turn, elicited direct emotional responses from the public (Bender, 1987). Well-known prisons, such as Pentonville and Dartmoor, attracted large numbers of visitors merely to observe from the outside and appreciate the power of the external architectural and moral structure (Barton and Brown, 2011). Pentonville was extremely influential nationally and internationally and heralded as the most advanced building of its day (Evans, 1982: 367).This kind of fascination with the prison wasn't interpreted in any structured manner until quite late, in part no doubt because it continued to be depicted as part of a cultural education rather than as a form of entertainment, which would have been perceived as less salubrious and Possibly the earliest and best documented example of a dedicated and commercially-oriented prison museum is the exhibition ship 'Success' which was consciously promoted in a sensational manner to cater to public fascination with the seamier, more gruesome and dramatic aspects of incarceration.…”