Due to the role of cigarette cravings in smoking relapse, a fair body of work has examined the neural bases underlying the appetitive response to cigarette cues. Unfortunately, a majority of studies performed in the field have only triggered moderate craving levels in their smokers that might not have been potent enough to capture the over-riding effects of cravings on behavior. Arguably, one of the main reasons for this failure is that too many studies were performed in smokers who were allowed to smoke ad libitum before being scanned, instead of being in a state of withdrawal. In our opinion, the intensity of cravings is a critical factor when studying the neural bases of tobacco cravings.What is more challenging about Sayette & Wilson's [1] reasoning is the assertion that moderate craving levels may trigger a brain response that has little to do with that associated with uncontrollable cravings. This stimulating idea is based on the results of Engelmann et al.'s [2] metaanalysis of the neural correlates of tobacco cravings and an updated meta-analysis performed by the authors. Consistent with the authors' idea, the meta-analysis from Engelmann et al. [2] found that studies performed in deprived smokers (who typically reported more intense cravings) showed greater activation in the right superior frontal and the left lingual gyrus than studies performed in non-deprived smokers.However, the Engelman et al. meta-analysis also showed a sizeable overlap between both sets of studies, which produced activations in 44 widespread clusters [2]. These results do not suggest strongly that moderate and intense cravings elicit largely different brain responses. However, it must be acknowledged that this meta-analysis included only 11 studies. The updated meta-analysis of Sayette & Wilson [1], which included 24 studies, showed that studies of deprived smokers elicited stronger activations in the (rostral) anterior cingulate cortex (ACC) than studies of non-deprived smokers. However, the paper does not mention if there were common brain regions activated in both sets of studies. Without this crucial information, it is difficult to judge if moderate and intense cravings elicit unrelated brain networks.Their meta-analysis also did not examine the relationship between brain activations and subjective cravings. It therefore remains unclear whether the increased ACC activations reflect specific differences in cravings or differences in other withdrawal-related symptoms. A review of the studies included in the meta-analysis from Sayette & Wilson [1] reveals that only four of 11 studies that assessed the relationship showed significant associations between subjective cravings and ACC activations [3][4][5][6]. Although these results do not rule out a direct relationship between ACC activations and cravings, they do not offer a strong support for this assumption.Recently, Tang et al. [7] performed a meta-analysis of 13 functional magnetic resonance imaging (fMRI) studies on tobacco cravings that aggregated analyses of correlations be...