“…However, the regulations, transformation, technological advancements, and innovations will not work unless incumbent institutions entrants a data-driven approach with high nancial performance and more signi cant pro ts (Fosso Wamba et al (Jagtiani & Lemieux, 2018;Rabhi et al, 2019), promoting the entire banking system with diversi ed opportunities. Even the datadriven approaches help to perform better in merger-acquisition (Zhu et al, 2020), predict the success of banking telemarketing (Moro et al, 2014), banking supply chain (Gasser et al, 2017), and banking performance (Brynjolfsson et al, 2011). Big data involve banking in different ways, mainly through big data's core characteristics, including volume, variety, and velocity (Adam et al, 2014;Feng & Shanthikumar, 2018;Gutierrez, 2017).…”