Data-Driven Journalistic Operation: Reshaping the Idea of News Values with Algorithms, Artificial Intelligence and Increased Personalization

Abstract

This article discusses the strategic reconfiguration of data in news organizations through the use of algorithms and artificial intelligence, more specifically machine learning, to increase the idea of value around information, which has suffered from fragmented audiences, a massive increase in the number of broadcasters, indirect competition from large technology companies, and changes to the digital media ecosystem. We propose to identify patterns of interest, predict social engagement, and allocate resources for new coverage as forms for increasing the current level of personalization offered to news consumers.Discute-se a reconfiguração estratégica da utilização de dados dentro das organizações jornalísticas, através de algoritmos e soluções de inteligência artificial, entre elas especificamente o aprendizado de máquina, como alternativa para elevação da percepção de valor sobre o produto informativo, reduzida pela fragmentação das audiências, explosão de emissores, concorrência indireta das grandes empresas de tecnologia e transformações do ecossistema de meios digitais. Tal abordagem propõe a identificação de padrões de interesse, a predição de engajamento social e a alocação de recursos para coberturas como formas de expandir o atual nível de personalização oferecido aos consumidores de notíciaSe discute la reconfiguración estratégica del uso de datos en las organizaciones periodísticas a través de algoritmos y soluciones de inteligencia artificial, específicamente, el aprendizaje automático como una alternativa para aumentar la percepción de valor sobre el producto de información, el cual se reduce por la fragmentación de las audiencias, el aumento en la cantidad de emisores, la competencia indirecta de grandes compañías tecnológicas y las transformaciones del ecosistema de medios digitales. Tal enfoque propone la identificación de patrones de interés, la predicción del compromiso social y la asignación de recursos para la cobertura como formas de expandir el nivel actual de personalización ofrecido a los consumidores de noticias.

An Interweaving of Influences: How the Digital Environment Redefines Journalism

“…That is the case of Brazil, where studies indicate that the employment of AI by national news organizations is still sporadic (Carreira 2017;Araújo 2018;Essenfelder and Sant'Anna 2022). However, there are significant cases as related in previous studies (Pase and Pellanda 2019;Essenfelder et al 2019;DalBen 2020DalBen , 2022Santos 2020;Pase et al 2022) and verified by us in empirical research for this chapter. On the other hand, concerning academic research on this subject in journalism, the literature review carried out by Ioscote (2021) covering the period from 2010 to 2020 shows that the focus of the products published in Brazilian journals are essentially related to tools and applied research with emphasis on data and news.…”

Artificial Intelligence (AI) in Brazilian Digital Journalism: Historical Context and Innovative Processes

“…The adoption of artificial intelligence (AI) by news organizations is uneven (Lima Santos et al 2022;Simon 2022), as it is still expensive and requires high investments, limiting its use, especially by those based in the Global South. This is the case in Brazil, where studies indicate that the use of AI by national news organizations is still sporadic (Carreira 2017;Araújo 2017;Essenfelder and Sant'Anna 2022), although there are significant cases as reported in previous research (Pase and Pellanda 2019;Essenfelder et al 2019;Dalben 2020Dalben , 2022Santos 2020;Pérez-Seijo et al 2023) and verified by us in the empirical research for this article.…”

“…Pavlik (2023) believes that GAI could usher in an era of potential transformation of journalism and media content. This type of AI could help the journalism industry to identify more carefully the potential uses of this technology, which is currently underutilized compared to other industries (Santos 2020). Therefore, we conducted a specific search on Google and Google Scholar using the terms "chatgpt + jornalismo + Brasil" to identify the official use of ChatGPT in Brazilian newsrooms.…”