To address the control challenges associated with the increasing share of inverter-connected renewable energy resources, this paper proposes a direct data-driven approach for fast frequency control in the bulk power system. The proposed control scheme partitions the power system into control areas, and leverages local dispatchable inverter-based resources to rapidly mitigate local power imbalances upon events. The controller design is based directly on historical measurement sequences, and does not require identification of a parametric power system model. Theoretical results are provided to support the approach. Simulation studies on a nonlinear three-area test system demonstrate that the controller provides fast and localized frequency control under several types of contingencies.