Data Quality for Effective E-Commerce Customer Relationship Management

Abstract

The quality of web data has become a critical concern for organisations and it has been an active area of Internet Computing research. Despite its importance and many years of active research and practice, the field still require ways for its assessment and improvement. This paper presents a framework for assessing the quality of customer web data and a well defined set of metrics for quantifying its quality. A prototype has been designed and implemented to demonstrate the usefulness of the data lifecycle and metrics for assessing the quality of customer data.