2023
DOI: 10.1177/21582440231181388
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Data Security, Customer Trust and Intention for Adoption of Fintech Services: An Empirical Analysis From Commercial Bank Users in Pakistan

Abstract: The research aims to empirically investigate the effect of perceived easiness of use (PEU), perceive usefulness (PU), data security (DAS) on adoption intention of Fintech services through Fintech promotion (FP), and customer trust (CT) in commercial banks of Pakistan using Technology Acceptance Model (TAM) in Pakistan. The data of 297 banking services users were collected through self-administered survey. This quantitative study employs cross sectional research design, and data was analyzed through Partial Lea… Show more

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Cited by 24 publications
(2 citation statements)
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“…Selain itu, keamanan dan perlindungan data juga menjadi perhatian utama, mengingat transaksi keuangan dan informasi sensitif konsumen yang diolah melalui platform digital. Oleh karena itu, perusahaan perlu menjaga integritas dan keamanan sistem mereka agar dapat memenangkan kepercayaan konsumen (Zhang et al, 2023).…”
Section: Perubahan Dalam Industri Keuangan Dan Perdaganganunclassified
“…Selain itu, keamanan dan perlindungan data juga menjadi perhatian utama, mengingat transaksi keuangan dan informasi sensitif konsumen yang diolah melalui platform digital. Oleh karena itu, perusahaan perlu menjaga integritas dan keamanan sistem mereka agar dapat memenangkan kepercayaan konsumen (Zhang et al, 2023).…”
Section: Perubahan Dalam Industri Keuangan Dan Perdaganganunclassified
“…To utilization of information system, this model executes basic concepts measuring the perception of the usefulness of the system and the perception of the amount of effort (Davis, 1989) cited by (Marikyan et al, 2023). Besides, trust and security-related issues are also emerging issues, which have been accepted academically and practically (Zhang et al, 2023). With this literal connection, the study incorporates trust and perceived risk as the independent variables.…”
Section: Literature Reviewmentioning
confidence: 99%