PurposeThe main purpose of this paper is to measure the scholarly impact of LIS (Library and Information Science) open access journals (OA journals), most of which are not indexed by the Web of Science (WoS). In addition, the paper seeks to discuss measurement methods beyond citation analysis.Design/methodology/approachThe study selected 97 LIS OA journals as a sample and measured their scholarly impact on the basis of citations and links. The citation counts in WoS, coverage in LISA, Web links, WIFs and Page Rank of the journals are retrieved and calculated, and correlations between citation counts, links, pages, WIFs, and Page Rank are also analyzed.FindingsThe results indicate that LIS OA journals have become a significant component of the scholarly communication system. The Journal of the Medical Library Association enjoys the highest citation counts in WoS. This journal, together with D‐Lib Magazine, Information Research, Ariadne, Cybermetrics, and First Monday are the six most important LIS OA journals. With regard to coverage in LISA, Bulletin des Bibliothèques de France (2151) performs best. As a whole, the Page Rank is relatively high, mostly at 6, 7, or 8. The study finds that correlation between citation‐based measurements and link‐based measurements tends to be significant.Originality/valueThis paper uses the web as a global resource to measure the impact of LIS OA journals by analyzing citation, coverage, web links and Page Rank. The focus of this study is the value of the web as a source of impact indices, rather different from the traditional research methods. It contributes to the scholarly impact measurements of OA journals.