2015
DOI: 10.19030/iber.v14i3.9210
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David Against Goliath: Predicting The Survival Of Formal Small Businesses In Soweto

Abstract: The aim of the paper is to determine empirically through quantitative research the key characteristics for survival of formal small businesses in the Soweto Township area. The focus was on the formal small businesses that have been operating in a very dynamic business environment with the introduction of modern shopping facilities during this period. Binary logistic regression was used to develop two regression models to predict the survival of formal small businesses based on the key characteristics identifie… Show more

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Cited by 8 publications
(9 citation statements)
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“…The two elements crucial in forming the clusters were the growth pattern and the age of the business. The decision to focus on these elements are in line with Strydom's (2015:473) research on Soweto businesses, where surviving businesses were characterised by income growth and years in operation. It can be safely assumed that business size and age are related variables.…”
Section: Cluster Analysismentioning
confidence: 95%
“…The two elements crucial in forming the clusters were the growth pattern and the age of the business. The decision to focus on these elements are in line with Strydom's (2015:473) research on Soweto businesses, where surviving businesses were characterised by income growth and years in operation. It can be safely assumed that business size and age are related variables.…”
Section: Cluster Analysismentioning
confidence: 95%
“…Firms that have been in business longer are likely to produce better-known products, providing a brand loyalty that newer entrants are hard-pressed to match even with equal advertising budgets (Scherer, 1980: 260). It was found that the longer the business had been in operation, the better its chances for success and survival (Strydom, 2015). The longer the duration of existence, the more chance to become successful (Blackburn, Hart andWainwright, 2013 andLigthelm, 2012).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Old businesses usually have advantages over new entrants or the new businesses. Strydom (2015) said that the longer the business had been in operation, the better its chances for success and survival, while Blackburn, Hart, & Wainwright (2013) and Ligthelm (2012) revealed that the longer the duration of existence, the more chance to become successful. On the other way around, the longer the duration of existence may lead also to its demise since the people who are working there may feel so confident that they knew all about.…”
Section: Introductionmentioning
confidence: 99%
“…In this article, business age and annual growth in income were selected as predictors of small retailers' survival. Strydom 2013Strydom , 2015. According to Ligthelm (2013:73), informal small businesses operating within townships are not regarded as the foundation of successful and productive township small businesses.…”
Section: Predictors For the Survival Of Small Retailersmentioning
confidence: 99%
“…Over the past two decades, several studies have been conducted on the previously disadvantaged townships of South Africa and particularly on their development. These studies focused on key issues such as challenges faced by township entrepreneurs and the support of the government (Olawale & Garwe 2010); the status of township businesses and entrepreneurs within Gauteng (Strydom 2015); the survival of formal small businesses in Soweto ; the unique market offering by formal independent retail and wholesale small businesses in Soweto (Badenhorst-Weiss, Cilliers & Eicker 2014); and the skills required for the management of black-owned small enterprises in Soweto (Nkosi et al 2013). The continuation of such studies can be ascribed to the drastic changes in the township business environment -from unplanned business infrastructures to state-of-the-art shopping malls -influencing the way in which these businesses are operated and managed (Nkosi et al 2013:4).…”
Section: Introductionmentioning
confidence: 99%