De la televisión a TikTok: Nuevos formatos audiovisuales para comunicar ciencia

Abstract

This paper shows how ten television news programs use TikTok to disseminate science news, analyzing how the platform's own language is applied. Through the application of an evaluation checklist, the adaptation of television content is analyzed and the audiovisual opportunities offered by this social network are assessed. The results show that short videos produce greater interaction with users and that news channel profiles are not sufficiently taking advantage of the particular language that this social network allows.

TikTok como plataforma educativa: Análisis de las percepciones de los usuarios sobre los contenidos científicos

“…These disciplines usually involve experiments and practical demonstrations (as observed in the videos analysed) that can be attractively presented in short videos. In addition, the Natural and Exact Sciences often arouse the curiosity and fascination of the general public, as they relate to everyday phenomena (Meneses- Vázquez, 2023;Martin-Neira, Trillo-Domínguez, & Olvera-Lobo, 2023b).…”

Consumo Multipantalla y Polarización en Twitter durante los Debates en España (2023)

“…La libertad en el consumo, en cuanto al dónde, al cuándo y desde qué dispositivo, abre infinitas posibilidades a la audiencia de contenidos audiovisuales de la televisión líquida. Se está frente a un consumidor multipantalla, por lo que las cadenas generalistas deben reforzar su estrategia digital y seguir los nuevos escenarios del consumo (González-Neira et al, 2020;Apablaza-Campos, 2022;Martín-Neira et al, 2023;Gallardo-Camacho et al, 2023). En este sentido, cabe recordar que el 85% de los internautas en España utilizan redes sociales, lo que equivale aproximadamente a treinta millones de españoles (IAB, 2023).…”

Divulgadores científicos en TikTok

“…Therefore, the exploration of new methods and communication trends to disseminate scientific knowledge and stimulate the interest of audiences emerges as an imperative goal to identify good practices and ways to connect with different people who, for different reasons, have not been able to benefit from epistemological knowledge (Castelfranchi and Polino, 2021;Martin-Neira, et al, 2023).…”