•This article explores the representation of the United States in Finnish daily newspapers, 1984—2009. Empirically, it builds on an analysis of editorials and commentaries that focus on US foreign policy. The examples deal with the deployment of US nuclear missiles to Europe in 1984, the Balkans war in 1994, the continuation of the war in Iraq in 2004, and the Cairo speech of newly elected President Barack Obama in 2009. Theoretically, the article reflects on discourses through the geographies of power politics and identity organized by the media of the small borderland country, Finland, at the ideological, economic and cultural-interactional levels. The focal questions are how the frontiers and contours of the evolving geopolitical positions of the United States were articulated, and how territorial units were defined in the spatial and symbolic practices of the commentators. In these discourses, ‘USA’ is constructed through three successive narratives: (a) as a ‘superpower’ in relation to the Soviet Union/Europe, in which new identities are depicted as part of differing positions in power geographies; (b) ‘America’ as an ideological space where the main organizing principles are ‘American’ values and moralities in relation to changing economic and political geographies; and (c) a territorial order of geo-economy in which the USA is represented as the engine of capitalism with its economic superiority highlighted. •