“…Present studies have focused on which economic instruments can be used to incentivize adaptation (Bräuninger et al, 2011;Filatova, 2014), how the insurance system should be designed to support more adaptation (Kunreuther, 1996;Lamond and Penning-Rowsell, 2014;Michel-Kerjan and Kunreuther, 2011), how adaptation is or could 25 be considered in the recovery process Suykens et al, 2016), the distribution of responsibilities between insurers and the government (Keskitalo et al, 2014), and also recently on how policy and market factors hamper or support insurers engagement in promoting adaptation (Glaas et al, 2016;, or how in certain regions or countries current insurers contribute to climate change mitigation and adaptation (Johannsdottir et al, 2014;Poussin et al, 2013). This article takes a slightly different perspective by asking what the potential benefits for insurers would be to become directly 30 engaged in their policyholders or the public's adaptation activities or support adaptation activities.…”