Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency

Yang, Zhilin; Su, Chenting; Fam, Kim‐Shyan

doi:10.1509/jm.10.0033

Cited by 252 publications

(263 citation statements)

References 80 publications

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“…Knowledge of this kind is important because knowledge that enables competitive advantage in a firm's home market may not be equally useful in export marketplaces (Johanson & Vahlne 2009). For example, political, economic, and cultural differences necessitate that exporters are able to change the ways they do business from that used in their domestic market (e.g., Zou & Cavusgil 2002;Yang et al 2012). Broad international experience can therefore help exporters avoid the misapplication of knowledge from the domestic market to other markets (Levitt & March 1988).…”

Section: The Role Of Knowledgementioning

confidence: 99%

Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment

Spyropoulou

Katsikeas

Skarmeas

et al. 2017

J. of the Acad. Mark. Sci.

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The management literature suggests that setting strategic goals facilitates the identification of appropriate business strategies and focuses management attention and available resources on their accomplishment, enabling subsequent goal realization. Yet, the literature also indicates that firms often find it difficult to realize their strategic goals and may find it even more challenging to do so when operating in foreign markets. However, little is known empirically about the extent to which strategic goals enable desired strategic positions to be achieved and factors that may affect this relationship. We examine this important issue using primary data from a sample of exporting manufacturers. Results support the existence of previously theorized strategic goal-realized strategic position gaps and show that these negatively impact performance. Thus, simply setting strategic goals does not necessarily aid in accomplishing the desired outcomes, and any failure to do so is costly. Drawing on organization theory, we find that internal capabilities and knowledge, and external market factors play important roles in minimizing such strategic goal-realized strategic position gaps. Specifically, we show that businesses with stronger architectural capabilities, those with higher levels of internationalization, and those operating in less dynamic market environments, are better able to realize their intended strategic objectives and thereby enjoy superior performance.

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Section: The Role Of Knowledgementioning

confidence: 99%

Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment

Spyropoulou

Katsikeas

Skarmeas

et al. 2017

J. of the Acad. Mark. Sci.

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“…They cannot evaluate information about the markets and the firms in the markets (Yang et al, 2012) because of institutional difference. Even though foreign investors possess previous investment experience, they remain in a disadvantageous or vulnerable position in terms of information to evaluate the invested firms due to agency issues (Berglund & Westerholm, 2010).…”

Section: Information Transparency and Disclosure (Tandd)mentioning

confidence: 99%

Does governance transparency lead to more supportive foreign investment?

Luan

Jiang

Tien

2016

JABS

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This paper attempts to delineate the relationship between a firm's information transparency and disclosure (T&D), by which it can attract more investment from FII (foreign institutional investors), and its associated performance impacted by FII investment. Employing a unique data set of ranking reports of transparency and disclosure of listed firms of Taiwan and the financial databank of the Taiwan Economic Journal, the results of the study show that the stronger the intent of a firm's voluntary disclosure concerning corporate governance, the more shares that FII will hold, which can lead to better performance for the invested firms, suggesting that FII provides resources not only to guard their investments but also to improve firm performance. Beyond regulatory requirement of disclosure, firms should strategize their efforts in disclosing governance information voluntarily; these efforts can generate external resources infusion, and the resources can help improve firm performance.

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“…Diferenças nas regulamentações governamentais, tais como normas técnicas dos produtos, leis de conteúdo local e políticas fiscais obrigam as empresas a adaptarem seus produtos (Lages et al, 2008) para ingressar no mercado externo. As pressões para a legitimidade em um mercado de exportação motivam um contrato de customização, a fim de facilitar a adaptação e diferenciação da empresa, mitigar diferenças entre o operador e o parceiro local, e assegurar a conformidade com o mercado (Yang, Su, & Fam, 2012).…”

Section: Características Do Mercado De Exportaçãounclassified

Determinantes das Estratégias Internacionais de Adaptação e Diferenciação de PME´s

Paiva

Alcântara

Cintra

et al. 2014

RIAE

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PME´S RESUMOÉ consenso na literatura que as circunstâncias do mercado induzem as firmas a promover estratégias de ajustes (adaptação e diferenciação) para atender às suas exigências. Todavia, o desafio para a academia consiste em determinar em que grau as firmas se adaptam ou diferenciam para exportar seus produtos. Desta forma, o presente estudo propõe-se evidenciar, por meio de um estudo empírico, como as características da firma e do mercado estrangeiro influenciam nas estratégias de exportação (adaptação e diferenciação) de empresas de pequeno e médio porte. Foram coletados dados de natureza primária e secundária, obtidos através que questionário semiestruturado, aplicado às PME´s mineiras e estes foram tratados por meio da Regressão Múltipla. Os resultados mostram que as estratégias de adaptação são influenciadas mais pelos condicionantes locais do país hospedeiro, ao passo que para as estratégias de diferenciação as características das firmas são mais relevantes.Palavras-chave: Estratégias de Diferenciação. Estratégias de Adaptação. PME´s. DETERMINANTS OF ADAPTATION AND DIFFERENTIATION INTERNATIONAL STRATEGIES OF SMES ABSTRACTThere is a consensus that the market circumstances induce firms to promote strategies adjustments (adaptation and differentiation) to meet its requirements. However, the challenge for academia is to determine the degree to which firms adapt or differentiate their products to export. Thus, this study aims to demonstrate through an empirical study, which characteristics of the firm and the foreign market influence export strategies (adaptation and differentiation) of small and medium businesses. Data were obtained from primary and secondary nature, through semi-structured questionnaire administered to SMEs from Minas Gerais and these were treated by Multiple Regression. The results show that adaptation strategies are influenced more by local conditions of the host country whereas differentiation strategies are influenced by the firm specific characteristics. FACTORES DETERMINANTES DE LAS ESTRATEGIAS INTERNACIONALES "ADAPTACIÓN Y DIFERENCIACIÓN" DE LAS PYME RESUMENHay un consenso de que las circunstancias del mercado inducen a las empresas a promover estrategias de adaptación y ajustes (diferenciación) para cumplir sus requisitos. Sin embargo, el reto para el mundo académico es determinar el grado en que las empresas se adaptan o se diferencian para exportar sus productos. Así, este trabajo tiene como objetivo demostrar a través de un estudio empírico, cómo las características de la empresa y el mercado extranjero influencian sobre las estrategias de exportación (adaptación y diferenciación) de las pequeñas y medianas empresas. Fueron recogidos datos de carácter primario y secundario, que obtiene a través de cuestionario semiestructurado administrado a la Mineira PYME y éstas fueron tratados por medio de regresión múltiple. Los resultados muestran que las estrategias de adaptación está más influido por las condiciones locales del país anfitrión, mientras que las estrategias de diferenci...

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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency

Cited by 252 publications

References 80 publications

Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment

Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment

Does governance transparency lead to more supportive foreign investment?

Determinantes das Estratégias Internacionais de Adaptação e Diferenciação de PME´s

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