“…First , even though their writing is often clearly critical of many things, for example, sexism and racism, and in favour or others, such as inclusiveness and democracy, sociologists are generally wary of talk of virtues and vices, perhaps regarding it as a form of repressive moralizing, with suspicions extending to ‘flourishing’, ‘well-being’, morality and indeed normativity itself, as a restrictive ‘normalizing’ of behaviour. There is also a common aversion to any kind of naturalism, humanism or universalism that might imply that some things are good or bad for us simply as human beings, notwithstanding cultural variation (Chernilo, 2014, 2017; Sayer, 2011). This may be based on fear of ethnocentrism but as Mary Midgley (2003: 54) said, ‘You cannot have a plant or an animal without certain quite definite things being good and bad for it.’ To be sure, we have differently cultivated natures, but then for it to be possible for us to exhibit so much cultural variation, we must have a common susceptibility to socialization.…”