Deciphering the resistance behaviours towards mobile commerce applications: A Mobile Commerce Applications Resistance Theory (MOCART)

Hew, Jun-Jie; Lee, Voon-Hsien; Leong, Lai-Ying

doi:10.1016/j.chb.2023.108033

Cited by 4 publications

(1 citation statement)

References 87 publications

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“…This research has numerous theoretical implications. First, the literature on service robots reveals a bias that supports pro-innovation perspectives, as pointed out by several researchers in the field of innovation research (Chatterjee et al ., 2023; Hew et al ., 2024). Based on innovation resistance theory, this research offers a conceptual framework to predict consumer behaviors and attitudes towards service robots.…”

Section: Discussion and Implicationmentioning

confidence: 99%

Factors affecting innovation resistance of fast-food employees’ usage intention of robots: an integrative perspective

Khan,

Mehmood

2024

JHTI

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PurposeRobots have been adopted in numerous tourism and hospitality sectors, including restaurants. This study aims to investigate fast-food employees' use of service robots (SRs) in Pakistan.Design/methodology/approachThis study used a conceptual model based on innovation resistance theory (IRT). By employing structural equation modeling (SEM) in Smart-PLS 3.2.8, we evaluated data from 247 valid respondents.FindingsThe findings demonstrated that drivers of robot adaptation significantly influenced image barriers, risk barriers, traditional barriers, usage barriers and value barriers. The results also revealed that usage, image and traditional barriers significantly affect usage intention.Originality/valueThis study enhances the research on robotics acceptance in tourism and hospitality and subsequently aids in the planning for post-COVID-19 resumption. This study offers several practical and theoretical insights for further investigation.

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Section: Discussion and Implicationmentioning

confidence: 99%

Factors affecting innovation resistance of fast-food employees’ usage intention of robots: an integrative perspective

Khan,

Mehmood

2024

JHTI

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Unveiling the Future: Decrypting Mobile Investment Resistance with Multi-Stage SEM-ANN-NCA Approach

Choksi,

Bhatt

2024

International Journal of Human–Computer Interaction

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Impact of perceived ease of use on impulsive buying behaviour through mobile commerce with hedonic and utilitarian effects

Soomro,

Habeeb

2024

APJBA

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PurposeThis study investigates the impact of perceived ease of use on mobile shoppers’ inclination to make impulsive purchases in the context of mobile commerce. The authors employ a technology acceptance model to examine how perceived ease of use affects the impulsive tendencies of smartphone users. Additionally, we utilise a motivation orientation framework to understand the moderating effect of utilitarian and hedonic values in the relationship between perceived ease of use and impulsive buying behaviour.Design/methodology/approachA self-administered online survey was conducted on 427 users of mobile commerce applications. Structural equation modelling was employed through SPSS AMOS 26 to analyse the collected data.FindingsAccording to the findings, perceived ease of use has a substantial negative connection with impulsive buying behaviour. This inverse relationship is interesting as it shows that user-friendliness alone may not be enough to drive spontaneous buying. However, hedonic and utilitarian values moderated the connection between perceived ease of use and impulsive buying behaviour.Research limitations/implicationsThe study’s findings will help marketers, policymakers, organisations and academicians comprehend the significance of hedonic and utilitarian values in driving IBB and making rational decisions.Originality/valueThis study contributes to the technology acceptance model and motivation orientations by determining the crucial role of utilitarian-hedonic values in triggering impulsive purchases in the mobile commerce sector of a non-tech savvy developing country.

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Deciphering the resistance behaviours towards mobile commerce applications: A Mobile Commerce Applications Resistance Theory (MOCART)

Cited by 4 publications

References 87 publications

Factors affecting innovation resistance of fast-food employees’ usage intention of robots: an integrative perspective

Factors affecting innovation resistance of fast-food employees’ usage intention of robots: an integrative perspective

Unveiling the Future: Decrypting Mobile Investment Resistance with Multi-Stage SEM-ANN-NCA Approach

Impact of perceived ease of use on impulsive buying behaviour through mobile commerce with hedonic and utilitarian effects

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