Decision analysis and coordination of dual supply chain with retailer's offline return service and online reviews

Guo, Xue‐ge; Liu, Yong; Xia, Zhen-juan

doi:10.1002/mde.3684

Cited by 4 publications

(1 citation statement)

References 38 publications

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“…Due to the development of platform economy theory and the transformation and upgrading of sales mode in commercial practice, many researchers have paid attention to the issue of dual-channel sales in operations management and have gained some research achievements (Gao et al, 2020;Guo et al, 2022;Matsui, 2017;Yu et al, 2022;Zamiri-Noghreh et al, 2023). Xiao and Shi (2016) examine how channel preference tactics impact equilibrium results when there is a shortage in supply.…”

Section: Literature Reviewmentioning

confidence: 99%

Green level and environmental labeling strategies in a dual‐channel green supply chain considering consumer trust

Chen,

Xiao

2023

Manage Decis Econ

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Environmental labeling has emerged as a crucial method for consumers to gain information related to the eco‐friendly attributes of a product. This paper examines environmental labeling strategies in a green supply chain. The manufacturer has the option to use either self‐labeling or external certified labeling, and consumers have different levels of trust in the two types of environmental labels. We find that under both strategies, supply chain decision makers should fully consider the impacts of consumer trust in environmental labeling, green research and development (R&D) cost, and the demand share of the direct channel on the supply chain. Besides, the retailer realizes higher profit under external certified labeling. A higher green R&D cost or smaller market proportion of the direct channel would dampen the motivation of the manufacturer to choose external certified labeling. Lastly, we explore the case of a risk‐averse retailer and find that the external certified environmental labeling is optimal when the risk aversion is high. Moreover, under both strategies, the risk‐averse attitude of the retailer leads to a more significant channel utility.

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Section: Literature Reviewmentioning

confidence: 99%

Green level and environmental labeling strategies in a dual‐channel green supply chain considering consumer trust

Chen,

Xiao

2023

Manage Decis Econ

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The effect of online reviews' information on quality and pricing decisions

2023

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Consumers often rely on the peer reviews to make smart purchase decisions in the face of new experience products. Such information is also available to firms, which can help them learn about consumers' purchase intention and hence better deal with the tripartite price–quality–demand relationship. In this study, we develop a two‐period model to examine the impact of online reviews on product quality and price decisions. The market is characterized by the two‐dimensional heterogeneity of customer valuation and their willingness to pay for quality. Interestingly, we find that the informativeness of reviews plays different roles in firm–consumer interactions depending on the market's average willingness to pay (AWTP). Such informativeness exerts an information value‐added on both the firm and consumers in a high‐AWTP market and a negative impact in a low‐AWTP market. These two effects respectively induce consumers to purchase more in the high‐AWTP market while expel consumers from the market in the low‐AWTP market. We also compare the price path and quality level under commitment pricing and dynamic pricing both with and without informativeness, the results of which show that the information inducing effect changes the marketing strategies for new products. Furthermore, we present the conditions on which the firm should strive to disclose its quality information and explore the difference of firms' decisions in monopoly and competitive market.

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Optimal extended warranty strategy considering channel perception and endogenous quality

Zhang,

Gao

2024

Manage Decis Econ

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Extended warranties (EWs) are common in online sales, available from various providers. Manufacturers are typically perceived as better repairers, making their EWs more valuable than retailers'. We explore four cases: no provider (Model N), manufacturer‐provided (Model M), retailer‐provided (Model R), and dual‐provider (Model B). Initially, we analyze exogenous quality, then consider endogenous quality with variable failure rates (Models VN, VM, VR, and VB). While product demand is consistent, EW demand varies across models. Dual‐channel EWs (Model B/VB) maintain manufacturer EW demand but reduce retailer EW demand. They increase profits under exogenous quality but may not under endogenous quality.

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Decision analysis and coordination of dual supply chain with retailer's offline return service and online reviews

Cited by 4 publications

References 38 publications

Green level and environmental labeling strategies in a dual‐channel green supply chain considering consumer trust

Green level and environmental labeling strategies in a dual‐channel green supply chain considering consumer trust

The effect of online reviews' information on quality and pricing decisions

Optimal extended warranty strategy considering channel perception and endogenous quality

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