2000
DOI: 10.1007/s102030050005
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Decision analysis using targets instead of utility functions

Abstract: Abstract.A common precept of decision analysis under uncertainty is the choice of an action which maximizes the expected value of a utility function. Savage's (1954) axioms for subjective expected utility provide a normative foundation for this principle of choice. This paper shows that the same set of axioms implies that one should select an action which maximizes the probability of meeting an uncertain target. This suggests a new perspective and an alternate target-based language for decision analysis. We ex… Show more

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Cited by 158 publications
(96 citation statements)
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“…The idea that people act by following subjective targets is accepted in the decision theory literature. For example, Kahneman and Tversky (1979) support the use of targets in the cost function, and, more recently, Bordley and Li Calzi (2000) investigate and support the target-based approach in decision making under uncertainty. Another example of the use of the targets in an insurance context is provided by Browne (1995), who derives optimal investment policies by minimizing the probability that the wealth hits a certain bottom level (ruin) before hitting a certain upper level (target).…”
Section: The Modelmentioning
confidence: 99%
“…The idea that people act by following subjective targets is accepted in the decision theory literature. For example, Kahneman and Tversky (1979) support the use of targets in the cost function, and, more recently, Bordley and Li Calzi (2000) investigate and support the target-based approach in decision making under uncertainty. Another example of the use of the targets in an insurance context is provided by Browne (1995), who derives optimal investment policies by minimizing the probability that the wealth hits a certain bottom level (ruin) before hitting a certain upper level (target).…”
Section: The Modelmentioning
confidence: 99%
“…Benchmarking is a prescriptive target-based model that satisfies von Neumann and Morgenstern (1947)'s and Savage (1954)'s axiomatization through a probabilistic and intuitive interpretation of the expected utility of a lottery X; see Castagnoli and LiCalzi (1996), Bordley and LiCalzi (2000). They show that the expected utility of a lottery X can be read as the probability that X outperforms a stochastically independent target T with c…”
Section: Confidence Miscalibration: the Benchmarking Proceduresmentioning
confidence: 99%
“…The best prospect will be the one that maximizes P(T ≤ X). Such an approach was proposed by Bordley, Li Calzi, and Castagnoli (see [4,5]). Some related ideas were already around in the economic literature in the past and other interesting developments appeared in the subsequent years, especially for what concerns the multi-attribute setting.…”
Section: Example 5 Copulas Of Order Statisticsmentioning
confidence: 99%