Decision criteria for transnational hotel expansion

What determines multinational hotel groups’ locational investment choice in China?

“…Go et al, 1990;Olsen et al, 1994). While this study focuses on firms' post entry expansion strategies in China, it assumes that the business environment across China is mostly the same in terms of legal, social and cultural factors, but different in regard to the economic development of different provinces and their policies towards FDI.…”

How will growth be financed by the international hotel companies?

“…Although the decision of where to set up production facilities is treated separately from the other two advantages, it cannot be seen as an independent decision. With particular focus to the hotel corporations, Go et al (1990) stated that variables such as the size and growth of demand; the policy of the host government towards foreign enterprise; and the general political, social, and economic stability of the This paper presents a set of secondary findings about the environmental factors influencing the international expansion plans of Bass Hotels and Resorts. Literature indicates that different factors in the business environment influence decisions of the organizations as they plan expansion into new international markets.…”

Strengthening the Ties Between Tourism and Economic Geography: A Theoretical Agenda*

“…Transnational hotel chains do not exert the same degree of direct influence on global tourism flows as the above two sets of agents. Yet, through their trademark image that conveys a certain quality of service, transnational hotel companies can indirectly influence traveler flows and thus secure important competitive advantages in the areas where they operate (Go et al 1990). The confidence bestowed by the brand image of a major hotel chain accounts for the high profile of foreign transnational companies (TNCs) in certain less-developed countries that have not had a long tradition as tourist destinations (Dunning and McQueen 1982).…”

“…Most notable is ITT's (the American telecommunications conglomerate) ownership of Sheraton. Bass PLC, the British brewery, now controls the world's largest franchised hotel chain, the Holiday Inn (Go et al 1990).…”