Decision Making Behaviour of Women Entrepreneurs

Abstract

In the present scenario, women are trying their level best to attain the quality of opportunity in various ways, which are different over the times and among society. They have steadily moved from the status of housewives to educated women, employed women and now women entrepreneurs. The dimension of decision-making is based on the individual thoughts. The may vary logically or creatively, based on situation. The business entrepreneurial decision-making approach focuses on the styles that women entrepreneurs choose the best among alternatives. There styles reflect a number of psychological dimensions. Hence, at this juncture, the women entrepreneurial action in the decision-making process gives different decision-making styles which improve the value of their enterprise. This decision-making styles creates the women as a potential entrepreneurial leader. The decision-making process business is crucial as it affects long term performance and sustainability. The purpose of the present study was to analyze the factors of entrepreneurial decision-making approach which influence the women entrepreneurs towards their entrepreneurial decision-making styles. To achieve the purpose of the study, 60 registered women entrepreneurs in Micro Small and Medium Enterprise (MSME) were identified in Coimbatore District of Tamil Nadu. Series of questions were asked through well structured interview schedule. More than half of the respondents received medium (60.00%) to high (31.67%) level of family support, more than three forth (83.33%) of the respondents possessed medium level of self-confidence, 70.00 per cent of respondents possessed medium level of competition orientation and more than half (51.67 %) of the respondents had medium level of information sharing behaviour. Majority (60.00%) of the respondents reported to be consulting with spouse and elders for decision-making. The study exposed the results that female entrepreneurs are not exposed in various business related activities hence they take risk in their business for investment decisions, they are somewhat conservative. Hence if they spend quality time and get better training about the different of different investment, schemes and loans, they will also take risks in investment activities. HIgHlIgHtSm Dependent Decision Making.